Welcome to the Business Marketing References

Unearth all those extra treasures and additional ideas that Winston talked about on his unique audio magazine "Business Marketing"

If you'd like to purchase back editions of Business Marketing, they are available. In some cases we will have run out of the original copies, but we are always happy to burn a disk for you for just $20 each. Give us a call or order here.

December 2007

Track 3 - The secrets of building a great business (Rowena Szeszeran-McEvoy). Visit her website www.aifqld.com.au, or email her at behappyness@bigpond.com
Track 4 -Jurek Leon explains what you can learn by shopping competitors - Phone Jurek on 08 9312 1075 (618 9312 1075), email him at info@terrifictrading.com and visit his website www.terrifictrading.com. You can buy Jurek 's book Fifty Two Terrific Tips for Christmas at Bob's Books. View Jurek's Retail Store Assessment
Track 5 -Ten reasons businesses don't grow, Part 2, with Keith Abrahams. Visit Keith’s website www.keithabraham.com.au and enrol in his free weekly motivator! You can call him on 0411 64 80 80 (+61 0411 64 80 80).
Track 6 - More on putting fun into your business and life, with Peter Crofts. His website is www.humourversity.com.au or phone him on 03 9563 3969 and invest in his great book How to Use Humour In Business and Life.
Track 7 -Telesales tips you can use right now, Part 2. Subscribe to Art Sobczak’s "Tele-Sales Hot Tips of the Week" newsletter at www.businessbyphone.com
Track 9 - Terry Brock asks, do people love what they buy from you? Contacts for Terry are terry@terrybrock.com and www.terrybrock.com. Subscribe to his coaching program, the details are at www.terrybrock.com/YourSuccess.htm, or Skype him on marketerterryb
Track 10 - The 5 best advertising approaches for your business (int. Phil Slater). Buy Phil's book at Bob's Books
Track 11 - Letter of the Month - Email - Web Questionnaire
Track 12 - Alan Weiss's website is www.summitconsulting.com

November 2007

Track 1 - Max Hitchins' Melbourne Cup Website
Track 2 -Jurek Leon explains the secrets of on the job coaching - Phone Jurek on 08 9312 1075 (618 9312 1075), email him at info@terrifictrading.com and visit his website www.terrifictrading.com
Track 3 - Letter of the Month
Track 5 - Taming the tigers in your team, Part 3, int. Dan Stockdale. Email Dan at dan@adventuresinleadership.com, or phone him on 1-877-3JUNGLE (877-358-6453). His website is www.adventuresinleadership.com
Track 6 - How you... or anyone... can be creative, Part 4, with Peter Crofts. His website is www.humourversity.com.au or phone him on 03 9563 3969 and invest in his great book How to Use Humour In Business and Life.
Track 7 -Telesales tips you can use right now, Part 1. Subscribe to Art Sobczak’s "Tele-Sales Hot Tips of the Week" newsletter at www.businessbyphone.com
Track 8 - How you… or anyone… can be creative, Part 4, with Bill Jarrard.
Call Bill on 03 9572 5344 (613 9572 5344) email him bill@mindwerx.com.au or visit the website www.mindwerx.com (note that that’s dot com). Send Bill an email and he’ll send you an article on “Seven Ways To Become Creative Today”
Track 9 - Terry Brock recommends that you study the soil for success in marketing. Contacts for Terry are terry@terrybrock.com and www.terrybrock.com. Subscribe to his coaching program, the details are at www.terrybrock.com/YourSuccess.htm, or Skype him on marketerterryb
Track 10 -Ten reasons businesses don't grow, with Keith Abrahams. Visit Keith’s website www.keithabraham.com.au and enrol in his free weekly motivator! You can call him on 0411 64 80 80 (+61 0411 64 80 80).
Track 11 - Two tips for a profitable christmas selling season, with Jurek Leon. View Jurek's Retail Store Assessment. Phone Jurek on 08 9312 1075 (618 9312 1075), email him at info@terrifictrading.com and visit his website at www.terrifictrading.com Don’t forget to pick up a copy of Jurek’s beaut book, "Fifty Two Terrific Tips for Christmas" at Bob's Books.

October 2007

Track 3 - How you… or anyone… can be creative, Part 2, with Bill Jarrard.
Call Bill on 03 9572 5344 (613 9572 5344) email him bill@mindwerx.com.au or visit the website www.mindwerx.com (note that that’s dot com). Send Bill an email and he’ll send you an article on “Seven Ways To Become Creative Today”
Track 4 - Terry Brock unravels the mysteries of "Web 2.0" Contacts for Terry are terry@terrybrock.com and www.terrybrock.com. Subscribe to his coaching program, the details are at www.terrybrock.com/YourSuccess.htm, or Skype him on marketerterryb
Track 6 - Putting fun into business, with Peter Crofts, His website is www.humourversity.com.au or phone him on 03 9563 3969 and invest in his great book How to Use Humour In Business and Life.
Track 7 - Letter of the Month - The paintbrush door hanger
Track 8 -Critical mistakes that sales managers make Part 2, with Wayne Berry.
Phone Wayne on 03 9521 0500 (overseas 613 0521 0500) or visit his website www.wayneberry.com.au
Track 9 - Taming the tigers in your team, int. Dan Stockdale. Email Dan at dan@adventuresinleadership.com, or phone him on 1-877-3JUNGLE (877-358-6453). His website is www.adventuresinleadership.com

Track 10 - Advertising is just saelesmanship ... wise words from an advertising legend. Get the book at Amazon or Dymocks

Track 11 -What holds you back from selling, with Jurek Leon - Phone Jurek on 08 9312 1075 (618 9312 1075), email him at info@terrifictrading.com and visit his website www.terrifictrading.com

September 2007

Track 2 -Jurek Leon explains how to handle "I'll think about it" - contact Jurek on
08 9312 1075 (618 9312 1075), info@terrifictrading.com and website www.terrifictrading.com

Track 3 - Great marketing ideas you can steal, Part 2!
Pink Ladies Cabs
... ... WD40... ... Expert... ...
Pink Ladies Cabs also features on www.trendwatching.com/trends/femalefever.htm (scroll down)

Track 4 - Terry Brock says you're only as good as your team! Contacts for Terry are terry@terrybrock.com and www.terrybrock.com, or Skype him on marketerterryb
Track 5 -Critical mistakes that sales managers make, with Wayne Berry.
Phone Wayne on 03 9521 0500 (overseas 613 0521 0500) or visit his website www.wayneberry.com.au
Track 6 - Dealing with difficult customers, Part 2, from Michael Licenblat, whose website is www.bouncebackfast.com; phone him on 0395797098 (61395797098 ) or email him michael@bouncebackfast.com.au (note the au). Get Michael’s free report "Bounce Back From Rejection, Objections And Complaints" at www.bouncebackfast.com/wow.html
Track 7 - How you… or anyone… can be creative, Part 2, with Bill Jarrard.
Call Bill on 03 9572 5344 (613 9572 5344) email him bill@mindwerx.com.au or visit the website www.mindwerx.com (note that that’s dot com). Send Bill an email and he’ll send you an article on “Seven Ways To Become Creative Today”
Track 8 - Letter of the Month (1) Taste of Slow Dinner - (2) Stay for FREE
Track 9 - Taming the tigers in your team, int. Dan Stockdale. his website is www.adventuresinleadership.com
Track 10 - 5 Rules for news releases that actually matter, Part 3, with Susan Fallon, PR whiz. Visit her website at www.falloncomm.com or email her at susan@falloncomm.com.
You can call her - the country code is 1, then 480 816 1931
Track 11 - Every day living and every day laughter with Peter Crofts, His website is www.humourversity.com.au or phone him on 03 9563 3969 and invest in his great book How to Use Humour In Business and Life.

August 2007

Track 2 -5 Rules for news releases that actually matter (continued) with Susan Fallon, PR whiz, visit her website at www.falloncomm.com or email her at susan@falloncomm.com.
You can call her - the country code is 1, then 480 816 1931
Track 3 - How you… or anyone… can be creative with Bill Jarrard.
Call Bill on 03 9572 5344 (613 9572 5344) email him bill@mindwerx.com.au or visit the website www.mindwerx.com (note that that’s dot com). Send Bill an email and he’ll send you an article on “Seven Ways To Become Creative Today”
Track 4 - Dealing with difficult customers from Michael Licenblat, whose website is www.bouncebackfast.com; phone him on 0395797098 (61395797098 ) or email him michael@bouncebackfast.com.au (note the au). Get Michael’s free report "Bounce Back From Rejection, Objections And Complaints" at www.bouncebackfast.com/wow.html
Track 5 -Critical mistakes that salespeople make, part 2 with Wayne Berry.
Phone Wayne on 03 9521 0500 (overseas 613 0521 0500) or visit his website www.wayneberry.com.au
Track 8 - How to say “sorry”, “thankyou” and “farewell” with Jurek Leon whose contacts are 08 9312 1075 (618 9312 1075) info@terrifictrading.com and www.terrifictrading.com
Track 9 - Great marketing ideas you can steal!
Chocolate Café Unique seminar invite
Tomato Seeds (pdf*) Jetstar (pdf*) Exercise ROM (pdf*)
*You will need Adobe Acrobat Reader for pdf files - you can download the latest edition here.
Track 10 - Terry Brock talks about more new technology you’ve just gotta have! Contacts for Terry are terry@terrybrock.com and www.terrybrock.com. Subscribe to his coaching program, the details are at www.terrybrock.com/YourSuccess.htm, or Skype him on marketerterryb
We know that a number of our listeners already have and they tell us that having Terry and his wisdom on tap is really something to treasure.
Track 11 -Letter of the month

July 2007

Track 2 - Sam Walton's rules for success (interview Michael "Bird Dog" Bergdahl)
www.michaelbergdahl.net - Phone 1-412-635-2638 - email mbergdahl@aol.com - Details and purchase his books here.

Track 3 - Terry Brock talks about the new technology you've just gotta have! You can contact Terry Brock by e-mail terry@terrybrock.com, or visit the website www.terrybrock.com or Skype him on marketerterryb
Track 4 - Winning with voice mail (interview Jenny Cartwright) -
email jenny@telesalestraining.com.au -
website www.telesalestraining.com.au - The new book
Track 5 - Critical mistakes that salespeople make with Wayne Berry
www.wayneberry.com.au - Phone 03 9521 0500 (overseas 613 9521 0500)
Sales coaching - www.wayneberry.com.au/programs/esalescoaching.asp
Track 6 - Letter of the month - the simple email survey
Track 7 - The secrets of "shop front marketing" revealed by Jurek Leon
08 9312 1075 (Overseas 61 8 9312 1075), email info@terrifictrading.com, website www.terrifictrading.com
Track 9 - Five rules for news releases that actually matter (Susan Fallon, PR whiz)
email - susan@falloncomm.com - website www.falloncomm.com
Phone (from outside the US) 1 480 816 1931

June 2007

Track 2 - How to kick but with Rosie Pekar www.kickbut.com.au
Track 3 - A "guided discussion" helps your team handle price objection (Jurek Leon) 08 9312 1075 (61 8 9312 1075), email info@terrifictrading.com, website www.terrifictrading.com
Track 4 - Letter of the month
Track 5 - How to handle a media interview (with Dale Beaumont). Talk to Dale Beaumont by calling him on 1300 782 734 (61 412 817 373 out side Australia), visiting his websites www.kapowmedia.com.au or www.dalebeaumont.com or e-mailing dale@dreamexpress.com.au
Track 7 - How to beat the big boys- Michael "Bird Dog" Bergdahl. Visit Michael at www.michaelbergdahl.net or email him at mbergdahl@aol.com or call him on 1-412-636-2638.
Track 8 - Terry Brock explains how to learn from the frustrations of technology. You can contact Terry Brock by e-mail terry@terrybrock.com, or visit the website www.terrybrock.com or Skype him on marketerterryb
Track 9 - Some simple philosophy - If your dog were the teacher
Track 10 - Selling to high net worth individuals (interview Ranne Beaumont). Contact Ranine on 07 5529 6544 (61 7 5529 6544).
Website www.thesovereignislands.com/knightsbridge.html
Track 11 - The power of beautiful copy
Sparkling water | Buttons | Beef | Herbal formula

May 2007

Track 3 - Pharmacist reveals business success secrets! Part 2. See 3 editions of Mario Calanna's newsletter and a photo of Mario receiving his award.
Contact Mario on 0415 187 172 (61 3 415 187 172) or visit his website www.calannapharmacy.com.au
Track 4 - Letter of the Month
Track 5 - How to get your business in the media, Part 4 (with Dale Beaumont). Talk to Dale Beaumont by calling him on 1300 782 734 (61 412 817 373 out side Australia), visiting his websites www.kapowmedia.com.au or www.dalebeaumont.com or e-mailing dale@dreamexpress.com.au
Track 6 - This "guided discussion" will make your "regulars" feel good! (with Jurek Leon). Jurek Leon 08 9312 1075 (61 8 9312 1075), email info@terrifictrading.com, website www.terrifictrading.com
Track 8 - Terry Brock reveals what you can learn from diabolical customer support. You can contact Terry Brock by e-mail terry@terrybrock.com, or visit the website www.terrybrock.com or Skype him on marketerterryb
Track 9 - Marketing mistakes you must avoid at all costs!
The list broker window face envelope and letter
The beautiful but unexciting invitation
The beautiful but still unexciting follow up
The 3M letter promoting Post-it notes without a Post-it note
The fitness trainer's photo - withheld for obvius reasons
The accountant's flyer
The fork lift flyer
The referral letter
Track 10 - How to beat the big boys - Michael "Bird Dog" Bergdahl. Visit Michael at www.michaelbergdahl.net or email him at mbergdahl@aol.com or call him on 1-412-636-2638.
Track 11 - Advertising in an on-line newsletter - Steve Murray. Steve is on 1800 985 502 (61 412 897 277) or e-mail him steve.murray@crikey.com.au. Visit the website www.crikey.com.au... and get a trial subscription there too.

April 2007

Track 3 - This “guided discussion” will make your “counter talk” great! (Jurek Leon) www.terrifictrading.com to subscribe to his newsletter. For Jurek’s fabulous products go to Bob’s Books
Track 4 - Making “moments of truth” memorable! Moments of Truth by Jan Carlzon. Ask our good friends at Bobs Books to order it in for you.
Track 5 - How to get your business in the media, Part 3 (with Dale Beaumont) email Dale on dale@dreamexpress.com.au phoning 1300 782 734 or 61 412 817 373 from outside Australia. websites www.kapowmedia.com.au or www.dalebeaumont.com
Track 6 - What a great business coach can do for you (with Robert Gerrish)
invest in that book Flying Solo. If you want to have a chat with Robert, his phone number is 02 9337 2600 (+612 9337 2600). Website www.flyingsolo.com.au
Track 8 - Terry Brock tells: Getting podcasting to make money for your business - email Terry for information about seminars/boot camps when he visits Australia.
Track 9 - How to write recruiting adverts that work, Part 2 (interview Paul Hassing) Paul’s website: www.thefeistyempire.com
Track 10 - Letter of the month
Track 11 - Pharmacist reveals business success secrets! (interview Mario Calanna). Call Mario Calanna on 0415 187 172 (61 415 187 172), visit his website www.calannapharmacy.com.au 

March 2007

Track 3 - Using “guided discussion” to improve closing the sale- Jurek Leon. If you’d like to contact Jurek just send an email to info@terrifictrading.com. Visit his website www.terrifictrading.com or phone him on 08 9312 1075 (overseas 618 9312 1075).
Track 4 - How to write recruiting adverts that work (interview Paul Hassing). Make contact with Paul for a chat or to produce a stunningly effective recruitment advert… or any other copy… call him on 03 9417 3663 (613 9417 3663) or e-mail communicate@thefeistyempire.com. His website is www.thefeistyempire.com to see some great samples of his work.
Track 5 - Letter of the month
Track 6 - Continuing five ways to be “attractive” in business (Robert Gerrish) Robert Gerrish… to get his great book “Flying Solo” use this link. To have a chat with Robert phone 02 9337 2600 (612 9337 2600) or use the contact form at his website www.robertgerrish.com
Track 8 - The latest in business gizmos with Terry Brock… visit his website at www.terrybrock.com or e-mail him terry@terrybrock.com. To find out about Terry’s next visit send an e-mail to Winno guru@businessgrowthcentre.com.au
Track 9 - Changing changing rooms changes business (Int. Donald Cooper) e-mail Donald Cooper on donald@donaldcooper.com for more information and to get details of the seminars and boot camps he’s doing whilst he’s in Australasia. His web site is www.donaldcooper.com
Track 10 - How to get your business in the media, Part 2. Dale Beaumont… email him at dale@dreamexpress.com.au or phone him on1300 782 734 from within Australia or 61 412 817 373 from outside Australia. his websites www.kapowmedia.com.au or Dale’s personal site www.dalebeaumont.com
Track 11 - Great marketing ideas that can work their butt off for you!
1. Lucky dog e-mailing
2. Baristas
3. Clouston & Hall catalogue (website www.cloustonandhall.com.au)

February  2007

Track 2 - “Guided discussion” makes team meetings easy says Jurek Leon
To order Terrific Telephone Techniques, here’s the link. Contact Jurek by email at info@terrifictrading.com, visit his website www.terrifictrading.com, or phone him on 08 9312 1075 (from overseas 618 9312 1075).

Track 3 - How a rabbit locks in loyalty and repeat business

Track 4 - More on staying in touch with your e-newsletter (Derek Brown)
Derek Brown's website is www.usingthenet.com.au
email him at derek@usingthenet.com.au
Track 5 - Great marketing ideas that can work their butt off for you!
Track 6 - Five ways to be "attractive" in business (with Robert Gerrish)
Robert's website is www.robertgerrish.com
To order the book "Flying Solo" use this link
If you want to have a chat with Robert, his phone number is 02 9337 2600 (612 9337 2600).
Track 7 - Letters of the month
Track 8 - The secrets of 6-star teams (interview Gillian Adams)
Gillian Adams at the Gillian Adams Salon and Spa, on 02 9488 9944 (from overseas 612 9488 9944) or visit the website www.gillianadams.com.au
Track 9 -  Some red hot web marketing tips with Terry Brock
Terry Brock's website is www.terrybrock.com, where you can sign up for his newsletter and coaching programs or email terry@terrybrock.com
Track 10 - How to get your business in the media, Part 1 (with Dale Beaumont)
Talk to Dale Beaumont by emailing him dale@dreamexpress.com.au phone him on 1300 782 734 from within Australia or 61 412 817 373 from outside Australia, or visit the website www.kapowmedia.com.au, or Dale's personal site www.dalebeaumont.com
Track 11 - Four myths that hold business back! (interview Donald Cooper)
If you email Donald Cooper donald@donaldcooper.com, you can get a couple of articles... one on the four questions you should ask your staff, and one on vision... you'll find each article very thought provoking and actionable. Visit his website and sign up for his newsletter www.donaldcooper.com
Donald is visiting Australia in early March and will be conducting a series of seminars and boot camps around the country. For details email donald@donaldcooper.com

January  2007

Track 2 - The top 5 myths that drive you into the ground - Robert Gerrish's website at www.robertgerrish.com Order Robert's book Flying Solo

Track 4 - How a hairdresser built her dream - Gillian Adams' Salon and Spa
Gillian's website - www.gillianadams.com.au

Track 5 - If nothing changes, nothing changes ...
Jurek Leon's website - www.terrifictrading.com
Browse Jurek's books at Bobs Books
Track 6 - How to systematise your business - info about Malcolm Dennis's book "Harry's Resigned" at www.harrysresigned.co.nz - Order the book at Amazon
Info on systems at www.worklinx.co.nz
Track 8 - Letter of the month - Sheaffer pen letter - beer offer - National Geographic - Amex - spray paving
Track 9 - Terry Brock's tips to get the New Year off to a great start - Terry's website at www.terrybrock.com
Track 10 - Staying in touch with your e-newsletter - www.usingthenet.com.au
Track 10 -  You're not here for a long time... you're here for a good time!
www.anightlessordinary.co.uk/doctor.aspx


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