Welcome to the Business Marketing References

Unearth all those extra treasures and additional ideas that Winston talked about on his unique audio magazine "Business Marketing"

If you'd like to purchase back editions of Business Marketing, they are available. In some cases we will have run out of the original copies, but we are always happy to burn a disk for you for just $20 each. Give us a call or order here.

December 2008

Track 3 - What to do in times like these, with Terry Brock. Visit Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 4 - The Marketer's Checklist
Track 5 - The Second of the Universal Laws of Sales Success (interview Ian Stephens). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html
Track 7 - "Should good salespeople get objections?", asks Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 8 - Social networking explained byTerry Brock. Visit Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 9 - Letter of the month - Mossy Rocks - Qantas - Mildura Dental postcard - Amex postcard - Vintage Cellars & Coffee postcards
Track 10 -Seven secrets for feeling fantastic (interview Darren Morton) - Purchase Darren's book at www.sevensecretsforfeelingfantastic.com

November 2008

Track 3 - The First of the Universal Laws of Sales Success (interview Ian Stephens). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html
Track 4 - How to spin B/S over the phone, with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 5 - Still more great marketing tips from Michael Podolinsky - Visit Michael’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com
Obtain Michael's books here.
Track 6 - Marketing Secrets, Part 2 as told by Thom Scott to Bob Burg
Bob Burg’s site www.burg.com and
Thom Scott’s site www.fastpitchnetworking.com/profiles/Burg-Scott-Communications-Inc-Thom-Scott.html
Track 7 - The Two for One Letter of the month - and the Athlete's Foot Letter of the month
Track 8 -Seven secrets for feeling fantastic (interview Darren Morton) - Purchase Darren's book at www.sevensecretsforfeelingfantastic.com
Track 9 - Self reliance... the secret to success, with Terry Brock. Visit Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb

October 2008

Track 3 - Get a “Bucket List” with Terry Brock---Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 4 - Letter of the month - and the sweets
Track 5 - The 7 Ultimate Laws of Sales Success (interview Ian Stephen). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html
Track 7 - Still more great marketing tips - Visit Michael Podolinsky’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com
Obtain Michael's books here.
Track 9 - Lessons from Britain's most loved retailer Part 2, with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 11 - Marketing Secrets, Part 1 as told by Thom Scott to Bob Burg
Bob Burg’s site www.burg.com and
Thom Scott’s site www.fastpitchnetworking.com/profiles/Burg-Scott-Communications-Inc-Thom-Scott.html

September 2008

Track 3 - Lessons from Britain's most loved retailer, with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 4 - The 7 Ultimate Laws of Sales Success (interview Ian Stephen). To purchase your copy of The 7 Universal Laws of Sales Success to to www.ianstephens.net.au/resource.html
Track 5 - Remove the 'R' from free,, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 6 - Letter of the month
Track 7 - Still more great marketing tips - Visit Michael Podolinsky’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com
Obtain "Mining for Gold" here.
Track 9 - How successful businesses are built (interview John Hickey). Email John at johnhickey@bigpond.com.au and visit his website: www.cleanology.com.au or phone him on 02 9898 1555 (Australia) or 61 2 9898 1555 (overseas).
Track 11 - Finding and retaining great team members, Part 2 (Nathan Chanesman) www.myprofile.com.au 02 9389 2800 (61 2 9389 2800) info@myprofile.com.au

August 2008

Track 1 - The Darwin Awards
Track 2 - Why people don’t buy from your web site www.peterfogel.com Please note… since the article Winston referred to was published, it seems that Peter has reinvented himself and no longer promotes his copywriting expertise.
Track 4 - Even more great marketing tips - Visit Michael Podolinsky’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com
Obtain "Mining for Gold" here.
Track 4 - Remaining relevant to build relationships, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 6 - How to really determine customer satisfaction, with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books. The web site to work out how you rank in your customer’s eyes is www.netpromoter.com
Track 7 - Finding and retaining great team members (Nathan Chanesman) www.myprofile.com.au 02 9389 2800 (61 2 9389 2800) info@myprofile.com.au
Track 8 - Letter of the month
Track 9 - Building business through referrals (interview Travis West) 07 3397 4074 (617 3397 4074) www. backtofront.com.au See the Stamford Plaza letter, and the exclusive Invitations and the New Arrival
Track 11 - How to get people to your website: Social marketing, with Monte Huebsch. You can visit his website, www.montehuebsch.com or phone 07 3216 1001 or e-mail monte@aussieweb.com.au. It’s worthwhile having a look at his company website www.aussieweb.com.au to find out how they can get things working for you.

July 2008

Track 3 - How to have a great voice, especially if you sell (interview Dr Louise Mahler) Visit her website www.artofbusiness.com.au or e-mail louise@artofbusiness.com.au or phone 0419 720 754
Track 4 - More great marketing tips - Visit Michael Podolinsky’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com
Obtain "Mining for Gold" here.
Track 6 - Dare to be daft... Jurek Leon explains why! Jurek's website - www.terrifictrading.com. Jurek's books are at Bobs Books.
Order Richard Branson's book at Bobs Books
Track 7 - The secrets of great team members - int. Graeme Wright from Wright's Outdoor Power Equipment in Auckland. Talk to Graeme on 649 479 5791 (09 479 5791 within New Zealand) or e-mail him personally at gjwright@xtra.co.nz. Visit Graeme's web sites www.buywright.co.nz and www.wrightsoutdoor.co.nz
Track 8 - How to get people to your website: Adwords - int. Monte Huebsch. You can visit his website, www.montehuebsch.com or phone 07 3216 1001 or e-mail monte@aussieweb.com.au. It’s worthwhile having a look at his company website www.aussieweb.com.au to find out how they can get things working for you.
Track 9 - Doing business with China - with Graeme Wright from Wright's Outdoor Power Equipment in Auckland. you can call his son Trevor Wright who heads up their China relations company, China Source, on 64 3 474 2101 (from New Zealand 03 474 2101) or visit the website www.chinasource.co.nz or email trevor@chinasource.co.nz
Track 10 - Letter of the month
Track 11 - How to bounce back from a setback, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb

June 2008

Track 2 - Link to Westernport Bay and French Island
Track 3 - A dentist's secret to generating referrals, with Jurek Leon. Jurek's website - www.terrifictrading.com Browse Paddi Lund 's books at Bobs Books
Track 4 - Letter of the month - Express Courier International - (1) - (2)
Track 5 - Boring marketers have skinny kids, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 6 - Mobile phone etiquette. Phone Colin Pearce on 08 8387 6399, or e-mail editor@colinpearce.com. Visit www.greatphoneskills.com to find out more about Colin's phone program.
Track 7, 8 & 9 - Selling lawn mowers with free perfume packs and facials - Graeme Wright from Wright's Outdoor Power Equipment in Auckland. Talk to Graeme on 649 479 5791 (09 479 5791 within New Zealand) or e-mail him personally at gjwright@xtra.co.nz. Visit Graeme's web sites www.buywright.co.nz and www.wrightsoutdoor.co.nz
Track 10 - Some great marketing tips - Visit Michael Podolinsky’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com
Track 11 - More practical marketing tips and ideas from Winston -
The AMEX envelope The "Free Mulch" flyer
My Chiropractor's me-to-you letter How Australians use their time

May 2008

Track 2 - Reasons why people should do business with you - Dentist's 7 Reasons - Service Company's 10 Reasons - Tyre Retailer's 7 Reasons - Physio's 10 Reasons - Vet's Reasons
Track 3 - The basis of great customer service, with Jurek Leon. Jurek's website - www.terrifictrading.com Browse Jurek's books at Bobs Books
Track 4 - Where is your blind spot? Roy H Williams, the Wizard of Ads, can be contacted on Check out The Wizard Trilogy here. His website is www.wizardofads.com
Track 5 - More great tips to make XL simple - Call Donna Hanson on 03 9457 4745 (613 9457 4745) e-mail donna@primesolutions.net.au and the website is www.primesolutions.net.au To receive Donna's Excel Tips send a blank email to enquiries@primesolutions.net.au with Excellent XL in the subject line.
Track 6 - Building a great business, Part 2 - See Julian's letter here. Contact Julian Moss on 646 377 1779 (within New Zealand that’s 06 377 1779) and his personal e-mail is julian-jackie@wise.net.nz
Track 7 - Let's go relationship farming, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 8 - The secrets of powerful presentations
Track 9 - The power of one - Visit Michael Podolinsky’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com
Track 10 - Letter of the month - Carpet Cleaner - Rose Letter
Track 11 - The simple secrets of great telephone skills, Part 2. Phone Colin on 08 8387 6399, or e-mail editor@colinpearce.com his websites are www.colinpearce.com and www.characterworks.com.au

April 2008

Track 3 - Five things you must never do in your business - Order Daniele Lima's book "Marketing Works" from Bob's Books. Email Daniele at gotham@netlink.com.au
Track 4 - Great tips to make XL simple - Call Donna Hanson on 03 9457 4745 (613 9457 4745) e-mail donna@primesolutions.net.au and the website is www.primesolutions.net.au
Track 5 - Promoting your business through the media - Contact Paul Brennan on 07 5444 2166 (617 5444 2166), email paul.brennan@brennanlaw.com.au and the website is www.brennanlaw.com.au
Track 6 - Letter of the month
Track 7 - How to change beliefs that sasbotage customer service, with Jurek Leon. Beliefs Exercise with Answers. Jurek Leon's website - www.terrifictrading.com
Browse Jurek's books at Bobs Books
Track 8 - The simple secrets of great telephone skills. Phone Colin on 08 8387 6399, or e-mail editor@colinpearce.com his website is www.characterworks.com.au
Track 9 - Become indispensable and thrive, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 10 - Building a great business - Contact Julian Moss on 646 377 1779 (within New Zealand that’s 06 377 1779) and his personal e-mail
is julian-jackie@wise.net.nz
Track 10 - Reflections on your marketing efforts

March 2008

Track 2 - Beliefs that sabotage customer service, with Jurek Leon. Current more helpful belief exercise. Jurek Leon's website - www.terrifictrading.com
Browse Jurek's books at Bobs Books
Track 4 - Getting on top of email, Part 2 - Call Donna Hanson on 03 9457 4745 (613 9457 4745) e-mail donna@primesolutions.net.au and the website is www.primesolutions.net.au
Track 5 - The legal issues of blogs - Contact Paul Brennan on 07 5444 2166 (617 5444 2166), email paul.brennan@brennanlaw.com.au and the website is www.brennanlaw.com.au
Track 6 - Letter of the month -
Track 9 - How to negotiate with bastards, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 10 - How to build customer love - Contact Christine Parker and Lee Clark on
02 4392 6804 (612 4392 6804), or email chris@customerlove.com.au and the website is www.customerlove.com.au
Track 11 - Five things you must do in your business - Order Daniele Lima's book "Marketing Works" from Bob's Books. Email Daniele at gotham@netlink.com.au

February 2008

Track 2 - How to repair relationships, with James Glenn. Contact James at james@conversationswithoutconflict.com. Conversations Without Conflict – the complete seminar, a 2-disk audio program, is available for just $99 at www.conversationswithoutconflict.com/cd.html
Track 3 - Letter of the month - Easter Egg Letter - Change of Address Email
Track 4 - The five best advertising approaches for your business, part 3 (int. Phil )
The Advertising Cookbook: myths, traps, truths, tips for aspiring advertisers- buy it at Bob's Books. You can e-mail Phil Slater at essman@xtra.co.nz or phone 644 234 8146 from outside New Zealand (04 234 8146 internal).
Track 5 - Review your marketing efforts with this handy checklist now
Track 6 - No cost, low cost ways to double team motivation, Part 2 - Visit Michael Pololinsky’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com
Track 7 - The simple secrets to great Yellow Pages adverts, Part 2 - Colin's websites are wwww.colinpearce.com and www.characterworks.com.au
Track 8 - Lessons a lawyer has learned about business, Part 2- Ed Poll’s contact details are 611 310 827 5415 (in the US 310 827 5415) EdPoll@lawbiz.com and the website is www.lawbiz.com; his blog is at lawbizblog.com BTW you can find the interviews Winston did with Ed at Ed’s website.
Track 9 - Customer driven marketing, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 10 - How to handle sales enquiries, with Jurek Leon.
Jurek Leon's website - www.terrifictrading.com
Browse Jurek's books at Bobs Books

Track 11 - Getting on top of email - Call Donna Hanson on 03 9457 4745 (613 9457 4745) e-mail donna@primesolutions.net.au and the website is www.primesolutions.net.au

January 2008

Track 2 - Make this year your best year yet Rowena's "Your Personal Success Checkup" - This is a large pdf* file (252kb) and will take some time to download. Planning for a Profitable New Year *You will need Adobe Acrobat Reader for pdf files - you can download the latest edition here.

Track 4 - Getting on top of your computer - Call Donna Hanson on 03 9457 4745 (613 9457 4745) e-mail donna@primesolutions.net.au and the website is www.primesolutions.net.au

Track 6 - Lessons from a winery on increasing the value of sales, with Jurek Leon.
Jurek Leon's website - www.terrifictrading.com
Browse Jurek's books at Bobs Books
Track 5 - The five best advertising approaches for your business, part 2 (int. Phil ) You can e-mail Phil Slater at essman@xtra.co.nz or phone 644 234 8146 from outside New Zealand (04 234 8146 internal). Order Phil's book The Advertising Cookbook
Track 7 - Letter of the month - the Carpenter's letter
Track 4 - How to build business systematically, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 8 - Lessons a lawyer has learned about business - Ed Poll’s contact details are 611 310 827 5415 (in the US 310 827 5415) EdPoll@lawbiz.com and the website is www.lawbiz.com; his blog is at lawbizblog.com BTW you can find the interviews Winston did with Ed at Ed’s website.
Track 10 - No cost, low cost ways to double team motivation - Visit Michael Pololinsky’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com


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