Welcome to the Business Marketing References

Unearth all those extra treasures and additional ideas that Winston talked about on his unique audio magazine "Business Marketing"

If you'd like to purchase back editions of Business Marketing, they are available. In some cases we will have run out of the original copies, but we are always happy to burn a disk for you for just $20 each. Give us a call or order here.

December 2009

Track 3 - Give them a headache… then take the pain away, says Jurek Leon. Phone Jurek on 08 9312 1075 (or from overseas +618 9312 1075) or email him at info@terrifictrading.com. His website is www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 4 - How to write reports and instructions (interview Mary Morel). Visit Mary at www.onlinegrammar.com.au or www.themfactor.com.au, email her at mary@themfactory.com.au, or ring on 02 9365 7711, or from outside Australia 612 9365 7711
Track 5 - No more excuses! Five accountabilities for personal and organizational growth, Part 2 (int. Sam Silverstein). Visit his website www.nomoreexcuses.com or phone him on +1 31 4878 9252 or email Sam at sam@samsilverstein.com
Track 6 - The secrets of “salty marketing,” with Terry Brock. www.terrybrock.com email him at terry@terrybrock.com or Skype him on marketerterryb.
Track 8 - Building a business from broke, Part 6 (interview Carol Jones). Google "ironing board cover lady" to reach Carol's blog. Map of where she is. Visit her website, www.SimpleSolutionsForDifficultProblems.com, phone her on 02 6358 8511 (or from overseas +612 6358 8511), or email her at interfaceaustralia@bigpond.com. Her blog is here.
Track 9 - How to get your attitude right (Michael Podolinsky) - Visit Michael’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com    Obtain Michael's books here.
Track 10 - Letter of the Month
Track11- Getting your elevator speech right, Part 2 (interview Brian Walter). See Brian's video on www.extrememeetings.com. Email him at info@extrememeetings.com, or ring him in the U.S. on +1 425 837 0669

November 2009

Track 3 - Five ways to get business (Terry Brock). www.terrybrock.com email him at terry@terrybrock.com or Skype him on marketerterryb.
Track 4 - Great marketing by a Vet, Part 2 (interview Dr Cam Day). Dr Cam's website - www.pethealth.com.au.
Track 5 - Getting your elevator speech right, Part 2 (interview Brian Walter). See Brian's video on www.extrememeetings.com. Email him at info@extrememeetings.com, or ring him in the U.S. on +1 425 837 0669
Track 6 - How to stop giving quotes -- Jurek Leon explains. Phone Jurek on 08 9312 1075 (or from overseas +618 9312 1075) or email him at info@terrifictrading.com. His website is www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 7- Letter of the Month
Track 8 - Building a business from broke, Part 5 (interview Carol Jones). Google "ironing board cover lady" to reach Carol's blog. Map of where she is. Visit her website, www.interfaceaustralia.com, phone her on 02 6358 8511 (or from overseas +612 6358 8511), or email her at interfaceaustralia@bigpond.com. Her blog is here.
Track 9 - You'll learn lots from this great advertisement
Track 10 - No more excuses! Five accountabilities for personal and organizational growth (int. Sam Silverstein). Visit his website www.nomoreexcuses.com or phone him on +1 31 4878 9252 or email Sam at sam@samsilverstein.com

October 2009

Track 3 - Building a business from broke, Part 4 (interview Carol Jones). Google "ironing board cover lady" to reach Carol's blog. Map of where she is. Visit her website, www.interfaceaustralia.com, phone her on 02 6358 8511 (or from overseas +612 6358 8511), or email her at interfaceaustralia@bigpond.com. Her blog is here.
Track 4 - Stay in touch with a postcard (Michael Podolinsky) - Visit Michael’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com    Obtain Michael's books here.
Track 5 - Getting your elevator speech right (interview Brian Walter). See Brian's video on www.extrememeetings.com. Email him at info@extrememeetings.com, or ring him in the U.S. on +1 425 837 0669
Track 6 - How to turn invisibility into big results, with Jurek Leon. Phone Jurek on 08 9312 1075 (or from overseas +618 9312 1075) or email him at info@terrifictrading.com. His website is www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 7- Letter of the Month - I must be stupid letter - Hi neighbour! letter
Track 8 - How to make creating and updating your web site as easy as pie (interview Ian Harvey). Visit Ians' website at www.letsdoit.net.au. Ring him on 07 5571 5335 (from overseas +617 5571 5335)
Track 9 - Social media: it’s people not technology that make it work (Terry Brock). www.terrybrock.com email him at terry@terrybrock.com or Skype him on marketerterryb.
Track 11 - Great marketing by a Vet, Part 1 (interview Dr Cam Day). Dr Cam's website - www.pethealth.com.au.

September 2009

Track 2 - Planning for profits in times like these
Track 3 - Finding ways to get your customer talking about you , with Jurek Leon. Phone Jurek on 08 9312 1075 (or from overseas +618 9312 1075) or email him at info@terrifictrading.com. His website is www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 4 - Gifts that get remembered (Michael Podolinsky) - Visit Michael’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com    Obtain Michael's books here.
Track 5 - Smarter advertising for tough times, Part 2 (interview Phil Slater) Smarter Advertising Rules 1- 8. You can e-mail Phil Slater and order the book on essman@xtra.co.nz or phone +644 234 8146 from outside New Zealand (04 234 8146 internal).
Track 6 - Building your personal brand (interview Ashley Knoote Parke) - get the book call 08 8289 0540 (Overseas 618 8289 0540) ashley@branditpurple.com website is www.branditpurple.com
Track 7- Letter of the Month.
Track 8 - Getting into e-books (int. Peter Miller) Those websites are: www.wedding-mc.com and www.ebookinaday.com. Phone Pete on 02 9888 7123 (Overseas 612 9888 7123) or email him at pete@petemiller.com.au
Track 9 - Drop the asterisks in your marketing (Terry Brock). www.terrybrock.com email him at terry@terrybrock.com or Skype him on marketerterryb. The book Terry referred to is Zen and the Art of Motorcycle Maintenance by Robert Pirsig.
Track10 - Building a business from broke, Part 3 (interview Carol Jones). Google "ironing board cover lady" to reach Carol's blog. Map of where she is. Visit her website, www.interfaceaustralia.com, phone her on 02 6358 8511 (or from overseas +612 6358 8511), or email her at interfaceaustralia@bigpond.com. Her blog is here.
Track 11 - Writing articles and advertorials to promote your business

August 2009

Track 2 - Four criteria for building your web site
Track 3 - Building a business from broke, Part 2 (interview Carol Jones). Google "ironing board cover lady" to reach Carol's blog. Map of where she is. Visit her website, www.interfaceaustralia.com, phone her on 02 6358 8511 (or from overseas +612 6358 8511), or email her at interfaceaustralia@bigpond.com. Her blog is here.
Track 4 - Five steps to create the movie to get you business from cyberspace (Interview Monte Huebsch). You can visit his website, www.montehuebsch.com or phone 07 3216 1001 or e-mail monte@aussieweb.com.au. It’s worthwhile having a look at his company website www.aussiewebconversion.com to find out how they can get things working for you.
Track 5 - Zen and the art of relationship maintenance (Terry Brock). www.terrybrock.com email him at terry@terrybrock.com or Skype him on marketerterryb. The book Terry referred to is Zen and the Art of Motorcycle Maintenance by Robert Pirsig.
Track 6 - Smarter advertising for tough times (interview Phil Slater) Smarter Advertising Rules 1- 8. You can e-mail Phil Slater and order the book on essman@xtra.co.nz or phone +644 234 8146 from outside New Zealand (04 234 8146 internal).
Track 7 - How to be successful (Interview Hank Petrusma) Phone Hank on 0418 477 416, or from overseas +614 18 477 416.
Track 8- Letter of the Month.
Track 9 - How to get and use powerful testimonials (Michael Podolinsky) - Visit Michael’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com    Obtain Michael's books here.
Track 10 - Getting people to your event. The trade show invitation sequence
Track 11 - How to avoid being invisible, with Jurek Leon. Phone Jurek on 08 9312 1075 (or from overseas +618 9312 1075) or email him at info@terrifictrading.com. His website is www.terrifictrading.com. Jurek's books are at Bobs Books.

July 2009

Track 3 - How to thank clients in a big way! (interview Hank Petrusma) Phone Hank on 0418 477 416, or from overseas +614 18 477 416. Petrusma Property website is www.petrusma.com.au
Track 4 - Letter of the month - Farewell
Track 5 - Getting leverage in your life, with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 6 - The three black boxes of business, Part 8. You can purchase your own copy here.
Track 7 - Get business through the back door, with Terry Brock- Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 8 - Will Yellow Pages on line do it for you? with Monte Huebsch. You can visit his website, www.montehuebsch.com or phone 07 3216 1001 or e-mail monte@aussieweb.com.au. It’s worthwhile having a look at his company website www.aussieweb.com.au to find out how they can get things working for you.
Track 9 - Be remembered with newsletters (Michael Podolinsky) - Visit Michael’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com    Obtain Michael's books here.
Track 10 - Building a business from broke, Part 1 (interview Carol Jones). Google "ironing board cover lady" to reach Carol's blog. Visit her website, www.interfaceaustralia.com, phone her on 02 6358 8511 (or from overseas +612 6358 8511), or email her at interfaceaustralia@bigpond.com
Track 11 - Are you ready for the beaches of the world? (more from Hank Petrusma) Phone Hank on 0418 477 416, or from overseas +614 18 477 416. Petrusma Property website is www.petrusma.com.au

June 2009

Track 2 - Connecting with people in a cyberspace world, with Terry Brock- Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 4 - How to get your employees engaged, Part 2, with Reg Polson. Phone Reg on 03 9889 4455, or from outside Australia 613 9889 4455. Or email him at regp@blessingwhiteap.com
Track 5 - How to write an e-book Part 2, Brian Morris. Ring Brian on 09 274 1905, or from outside New Zealand +649 274 1905. Brian's website is www.ebookofknowledge.com - email him at brianmorris@nzibs.co.nz. Brian's expert helper is John at www.simplygoodwebsites.com
Track 6 - The three black boxes of business, Part 7. You can purchase your own copy here.
Track 7 - Start scratching other business people’s backs now! (Michael Podolinsky) - Visit Michael’s web site www.michaelpodolinsky.com or e-mail him mike@michaelpodolinsky.com     Obtain Michael's books here.
Track 8 - Letter of the month - relationship-building
Track 9 - Substitute selling… keeping customers happy! with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 10 - Structuring stunning sentences (interview Mary Morel). Visit Mary at www.onlinegrammar.com.au or www.themfactor.com.au, email her at mary@themfactory.com.au, or ring on 02 9365 7711, or from outside Australia 612 9365 7711
Track 11 - The Seven Universal Laws of Sales Success, finale (interview Ian Stephens). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html

May 2009

Track 2 - Businesspeople! Pick up the phone! with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 3 - Letter of the month - Overseas Trip
Track 4 - The Seventh of the Seven Universal Laws of Sales Success (interview Ian Stephens). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html
Track 5 - How to write an e-book, Brian Morris. Ring Brian on 09 274 1933, or from outside New Zealand +649 274 1933. Brian's website is www.ebookofknowledge.com - email him at brianmorris@nzibs.co.nz. Brian's expert helper is John at www.simplygoodwebsites.com
Track 6 - The three black boxes of business, part 6. You can purchase your own copy here.
Track 7 - The amazing pen that records what you hear and write, can be seen at www.livescribe.com, and can be purchased from stores like Officeworks.
Track 8 - How to decide what conferences you should go to, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb
Track 9 - How to get your employees engaged, Part 1, with Reg Polson. Phone Reg on 03 9889 4455, or from outside Australia 613 9889 4455. Or email him at regp@blessingwhiteap.com
Track 10 - Tips on getting your message through, Part 5 - www.exacttarget.com

April 2009

Track 2 - The Sixth of the Universal Laws of Sales Success (interview Ian Stephens). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html
Track 3 - The three black boxes of business, part 5. You can purchase your own copy here.
Track 4 - Selling secrets for times like these, Part 2,Colin Bockman. Colin's website is www.bockman.com.au
Track 5 - All about Twitter, with Monte Huebsch. You can visit his website, www.montehuebsch.com or phone 07 3216 1001 or e-mail monte@aussieweb.com.au. It’s worthwhile having a look at his company website www.aussieweb.com.au to find out how they can get things working for you.

Track 6 - Soft sell for hard sell, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb

Track 7 - Letter of the month - Travel
Track 8 - The customer in your store is more important than any task , with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 9 - High flying service - Dr Clinton McCauley, Body Care Chiropractic, Mount Barker S.A. - Phone Clinton on 08 8398 3766 (overseas 618 8398 3766).
Track 10 - Tips on getting your message through, Part 4 - www.exacttarget.com

March 2009

Track 2 - More on putting a positive spin on negative situations, with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 4 - What to do for clients instead of boring cocktail parties - Andrew Gardner's website is www.investorsedgefinance.com.au or ring him on 03 9509 8911 (613 9509 8911)

Track 5 - The secrets of using Skype, with Terry Brock - View the video - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb

Track 6 - Tips on getting your message through, Part 2 - www.exacttarget.com
Track 7 - The Fifth of the Universal Laws of Sales Success (interview Ian Stephens). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html
Track 8 - Letter of the month - Jetstar - Mazda - Mortgage Excellence
Track 9 - Selling secrets for times like these, Colin Bockman. Colin's website is www.bockman.com.au
Track 10 - The three black boxes of business, part 4. You can purchase your own copy here.

February 2009

Track 3 - New twists on old ways of staying in touch with clients - Andrew Gardner's website is www.investorsedgefinance.com.au or ring him on 03 9509 8911 (613 9509 8911)
Track 5 - Put a positive spin on negative situations, with Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 6 - The Fourth of the Universal Laws of Sales Success (interview Ian Stephens). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html
Track 7 - Letter of the month - "Reminder that we've moved"
Track 8 - Making it easy to stay in touch... Mark Kofahl's website is www.siteflex.com.au or ring him on 1300 33 1000 or 02 9375 2777 (612 9375 2777)
Track 9 - The three black boxes of business, part 3. You can purchase your own copy here.

Track 10 - Great new technology you can use now! with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb

Track 11 - Protecting your assets in times like these - Andrew Gardner's website is www.investorsedgefinance.com.au or ring him on 03 9509 8911 (613 9509 8911)

January 2009

Track 2 - How to describe yourself - www.thesaurus.com

Track 3 - How to make this year better than any other, with Terry Brock - Terry's website at www.terrybrock.com email him at terry@terrybrock.com, or Skype him on marketerterryb

Track 4 - Letter of the month- Rowena’s start of 2007 letter; Seminar invitation
Track 5 - "Don't e-mail me in that tone of voice," says Jurek Leon. www.terrifictrading.com. Jurek's books are at Bobs Books.
Track 6 - Tips on getting your message through, Part 1 - www.exacttarget.com
Track 7 - The Third of the Universal Laws of Sales Success (interview Ian Stephens). To purchase your copy of The 7 Universal Laws of Sales Success go to www.ianstephens.net.au/resource.html
Track 8 - Try a cyberspace sales pitch like this - Paul Hassing www.thefeistyempire.com - John Cainer www.cainer.com
Track 9 - The truth and lies about why we buy. Brand Sense website www.brandsense.com. Website for the new book, Buyology: truth and lies about why we buy www.martinlindstrom.com. WNYC New York public radio site www.wnyc.org - The Leonard Lopate Show.

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