Letter of the Month

Dear Dr. <name>!

I’ve just been checking the registrations for Dynamic Growth Congress and I notice that your name is not there!

Now I realise that Christmas and the New Year is a very busy time… what with catching up with family and friends and maybe even trying to take a few days break… there’s just so much happening in those crazy days before Christmas that often things can get overlooked or forgotten.

When I noticed that you hadn’t registered yet I was concerned that our mailing enclosing the DG brochure may have escaped your attention or that you were just too busy to look at it.

So that’s the reason I’m writing.

Quite simply it’s to remind you that Dynamic Growth Congress is happening on the last weekend of February and I know you’d be disappointed if you missed it.

The theme is the Nuts’n Bolts of Wellness and the program is guaranteed to provide chiropractors with ideas, inspiration and know how to capitalise on the wellness revolution that the ageing population and soaring government health costs are driving all around the world.

A superb panel of overseas and local speakers has been chosen to dig deep into all aspects of the theme to give you nitty gritty, practical take away information you can use profitably in your practice. You’ll find much more detail at the web site xxxxxxxxxxxxxxxx.

I’ve enclosed a copy of the program to give you a brief overview of what’s happening. More importantly, there’s also a registration form enclosed because, to ensure that you don’t miss this fabulous event, you need to register now! (You can register on line at the web site if you prefer.)

Oh, and by way of encouragement to act now, and because we’d really like to have you at DG, you can enjoy the early bird prices if you register within the next 7 days. What could be better than that?

I look forward to meeting you, your partner and team members at the best DG on the Gold Coast yet!

Yours sincerely,

ROLEY COOK
Chief Executive


P.S. Make sure you register for the Jeanne Ohm post-DG workshop on the Monday too! You’ll gain accreditation in the prestigious Webster Technique (info at website).

 

 

from Winston Marsh's Business Marketing, July 2007

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