Winston's e-Newsletter - 15 April 2009

How to give sales a rev!
How to be a confident speaker
Bread
How to triple your sales by phone
Help people but with a "Decision-Maker's Kit"
Another Commercial

How to give sales a rev!

Here's a great way to boost sales for either a brand-new business or an established business going through a slow cycle.

Step One: If you are already in business, make a list of 200 clients you've had in the past. Get out the work sheets, the diaries, wherever names are recorded. Go back five or more years. If you're just starting up in business, focus on the names of companies or businesses with whom you'd like to do business. Names and addresses are gold!

Step Two: Think of ways you can show you have their interests at heart. Heres a sample of the sort of things you could do...

• Phone them to ask 'how's things?' and then just listen
• E-mail them an interesting idea
• Write them a letter with some useful tips
• Meet them for a cup of coffee and a chat
• Invite them to a seminar or workshop

Step Three: Do at least one of the things you thought of in Step 2. Many businesses list things they're going to do but only a few actually do them.

Step Four: As the business comes in, repeat steps one, two and three.

That's all there is to it. Follow these four steps and you'll be amazed at how simple success can be.

 

How to be a confident speaker

Ever dreamed of holding an audience in the palm of your hand as you deliver a presentation masterfully combining wit and wisdom and having them break into rapturous and appreciative applause as you finish? Well, we might not quite be able to achieve that for you but sure as hell Winston can teach you the tricks that'll banish the butterflies and have you calm, cool and confident whenever you're on your feet in front of an audience. You'll find details of the TeleSeminar right here

 

Bread - a highly dangerous material!

I've got no idea where I got this article from so, although I don't know who wrote it, I do acknowledge and thank the anonymous author and crave their indulgence for using it. It demonstrates how you can selectively use facts to apparently support your point of view.

A recent Cincinnati Enquirer headline read, "Smell of baked bread may be health hazard." The article went on to describe the dangers of the smell of baking bread. The main danger, apparently, is that the organic components of this aroma may break down ozone. So here are some more evils of bread:

1. More than 98 percent of convicted felons are bread eaters.
2. Fully half of all children who grow up in bread-consuming households score below average on standardized tests.
3. More than 90 percent of violent crimes are committed within 24 hours of eating bread.
4. Bread is made from a substance called "dough." It has been proven that as little as one pound of dough can be used to suffocate a mouse. The average American eats more bread than that in one month!
5. Bread has been proven to be addictive. Subjects deprived of bread and given only water to eat begged for bread after only two days.
6. Bread is often a "gateway" food item, leading the user to "harder" items such as butter, jam, peanut butter and even cold meat.
7. Bread has been proven to absorb water. Since the human body is more than 90 percent water, it follows that eating bread could lead to your body being taken over by this absorptive food product, turning you into a soggy, gooey bread-pudding person.
8. Newborn babies can choke on bread.
9. Bread is baked at temperatures as high as 400 degrees Fahrenheit! That kind of heat can kill an adult in less than one minute.
10. Most American bread eaters are utterly unable to distinguish between significant scientific fact and meaningless statistical babbling.
    

 

How to triple your sales by phone

A friend of mine, Jenny Cartwright, Australia's leading trainer in telephone selling is conducting seminars on exactly that topic in Melbourne, Sydney and the Gold Coast later this month. It's very comprehensive and will show you how to effectively use the phone to make sales. For more information just visit her web site, www.telesalestraining.com.au/

 

Help people buy with a "Decision-Maker's Kit"

Most of us find it difficult to make a decision. The reason for that is that we're never quite sure if we've got all the facts. So why not offer a free decision-making kit for your clients? If you sell widgets your headline could be something like 'Buying a widget? It's easy with our free kit'.

Make your kit sound as easy and trouble-free as possible: 'Our decision-maker's kit is a resource you will want to have when it's important to you to make the right decisions about widgets. It explains simply and clearly the 5 key things you must know before you buy a widget'.

As you can imagine, this works whether you're selling cars, computers, kitchenware, house paints, lounge suites, office furniture, or funeral plans!

The Decision-Maker's Kit is simple to put together. Just write a series of questions related to your typical client's needs, likes, dislikes, budget and so on. These questions are the ones that clients, customers or patients always ask you when they are contemplating buying your product or service. The information in your kit is based on the answers you give to their questions.

Don't forget to put the names and details of people who ask for the kit in your database so you can give ongoing service and make carefully targeted offers. And put them in the database whether they buy or not initially. Follow up and they will.

 

Another Commercial

Every edition of this e-zine I include a television or cyberspace commercial that's caught my eye. Sometimes they are just great; sometimes they're just plain funny (whether they get a message across is another thing); sometimes they're in another language but the message is clear; sometimes they're just bold or over the top; sometimes they're ones you just wouldn't see on our screens; and sometimes I reckon they're ones where the client or the agency is having a lend of themselves. Here's another one for you to make up your mind about.

 

Business Growth Centre
ABN: 96 709 037 261
Postal: 903 High Street Road, Glen Waverley , Vic, 3150, Australia
Phone: +613 9803 7555   Fax: +613 9803 5755

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