How can I motivate my staff?
1. Do they know what you want?
2. Know what they want!
3. You get back what you give
4. Adults are just big kids
5. Recognition is rewarding
How can I write a catchy headline?
Don't be the best kept secret in town!
1. Remember A.I.D.A
2. Who is your target?
3. Speak plainly!
4. WIIFM - Create desire and incentive
I'm scared about public speaking!
Are you smart, successful... and scared of public speaking?
Barbra Streisand and Michael Jordan have more in common than you might think. Something we can all learn from!
Why doesn't my website work?
1. Who's your ideal visitor?
2. What do they want to know?
3. What do they need to know?
4. What do you want them to do?
5. How will they find you?
5 myths about business plans
1. You don't have to be a genius
2. Planning is worth the investment
3. Even simple businesses need plans
4. Put it on paper - don't risk forgetting
5. Plans make you proactive
Make your business thrive!
Find out how to:
1. Get an endless supply of prospects
2. Make the maximum from each sale
3. Love your prospects to death!
- Stories are Sensational
If you need to explain something to someone and you just can’t think of anything else, tell a story. The story has to be true of course, no fibs or twisting the truth. For example, when someone says, “It’s too …
- Acres of Diamonds
I’m sure that you’ve heard or read this story but it is a reminder of how we neglect our own backyards, be it our customer base, our team members, our skills and talents, our partners, our families or our communities. …
- Audio books!
Those wonderful people at Clouston & Hall I often talk about have a list of audio books at steeply discounted prices. Ideal if you want to put them on your digital device. See http://tinyurl.com/kd5d4av emailDigg Digg
- Music for whose ears?
I walked into a store the other day and the music was ear splittingly loud. A woman followed me in and asked the staff member, “Would you mind turning the music down while I make a decision?” The staff member …
- The most powerful selling phrase EVER!
Okay, okay it’s time to introduce you to one of my closely guarded secrets which in the past I have only ever shared with a handful of my most trusted clients and colleagues. It will work brilliantly when somebody phones …
- Another Commercial
Here’s a great TVC that is designed specifically for the younger, digitally literate market and does it well, really well. However, I can imagine lots of older people (far older than me of course!) sitting there watching it and wondering …
- What Were They Thinking?
Quite often I see full-page adverts in the Saturday weekend magazine of “The Age” (and I suspect that they are repeated in other newspapers around Australia at huge cost). Two -thirds of the advertisement is taken up by some gauze …
- Some advertisers have money to waste.
With Mother’s Day just gone and millions of mothers having had breakfast in bed (and probably all over the bed!) and receiving lots of sincerely given but unwanted presents I had to laugh at some of the suggestions that advertisers …
- What do you reckon?
Recently it was reported that the Channel 9 network had declined to run this Greenpeace commercial because they believed it was “offensive”. I’m not sure who they felt it offended… viewers or Coca Cola but I suspect it was the …
- Not just a pencil pusher!
The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring. The only place he does any pencil pushing is in his front garden where these three pencils …
- How To Write A Great Advertisement
How To Write A Great Advertisement If you've got something good, you've got to tell people about ...
- The Three Black Boxes of Business
The Three Black Boxes of Business There are three black boxes which you must have in your busines ...
- Script it! Say it! Sell it!
Now you can earn $500 to $5000 per day as a professional speaker and be treated like a celebrity eve ...
- How to Hold an Audience in the Palm of Your Hand
If you're one of the many thousands of people who are absolutely petrified by the thought of standin ...
- Words That Sell by Richard Bayan
The first real improvement to the thesaurus since Roget, Words that Sell is an indispensable guide t ...