Show Them You’re Good!
How do your clients or a potential boss know they are getting the best? Well you’ve got to learn a lesson from a duck--- if it looks like a duck, quacks like a duck and walks like a duck, chances are it is a duck.
If you want you and your business to be the best you’ve got to do what the best would do. That means you’ve got to look like the best, talk like the best and act like the best. Now do the best dress in hand me-down business clothes, have poor personal grooming or drive a beat up old car?
Of course they don’t. They look like the best because they know perception is reality.
Choosing a doctor
Let’s take an example. You collapse with crippling chest pain in the middle of a busy street and, in response to the cries for a doctor, two cars race up, screech to a halt and a doctor jumps out of each. One car is a shiny back late model BMW; the other is a twenty-year-old rust bucket.
Which doctor would you want to treat you? The answer is a no brainer--- you’d want the doctor who looks successful--- and they got out of the shiny black Beemer didn’t they? Now the other doctor may be just as good at doctoring… but would you want to take the chance?
And it’s the same with your boss or your clients. They like to deal with successful people.
Your mother is the problem
This problem of being afraid to show and tell people that you are good probably dates way back to when your dear old sainted mother was telling you the facts of life at her knee.
Remember, you came home from school one day and proudly announced that you’d topped the class in Maths. “That’s nice,” mother said “but don’t boast.” Another day you burst through the door to tell her that you had beaten everyone at swimming. Once again mother congratulated you but added a warning, “Don’t go showing off!”
So, by the time you were twelve or fourteen, you had acquired tonnes of humility that makes it difficult for you to tell people you are good. But if you can’t tell people you’re good who else is going to do it for you? No one!
Start marketing you
At the risk of causing your Mum untold grief, you’ve got to start saying--- and showing--- other people that you are both good at what you do and highly successful too. You must become the best marketer of the most important person in the world… you.
Just one cautionary note… make sure you are good at what you do before you start telling the world because, if you’re not, you’ll get shot down in flames quick smart.