How to Get a Business Card
That Builds Your Business

In your marketing armoury nothing is more important than your business card. After your smile, greeting and handshake it's part of the formalities you exchange on meeting someone that will help determine the first impression they have of you. read more...

Listen to Winston talk about Business Cards and see the examples he mentions in that article here.

Show Them You’re Good!

How do your clients or a potential boss know they are getting the best? Well you’ve got to learn a lesson from a duck--- if it looks like a duck, quacks like a duck and walks like a duck, chances are it is a duck. read more...

In This Month’s Audio Program

Business Marketing is Winston’s easy listening monthly audio program that's packed chock-a-block full of great ideas, case histories and advice to make getting more business heaps easier and lots more fun. Just some of the articles in this month's program are: Chunking expert, Cam Barber, explains some mind boggling ideas on how you can add value to get higher prices (and that means bigger profits) and architect Anthony Di Mase tells how he sharpened up his business by pitching for an award. Winston adds another chapter on How to be a Legend in Other People's Minds (you can hear part of that article here) , U.S. business guru, Terry Brock, unlocks the secrets of Podcasting for marketers and Jurek Leon pitches up some great ideas on making word of mouth work.

Must-Have Books!

Debbie Mayo Smith is known around the world as the “e-mail queen” because of her incredible ability to unlock the secrets of using your database and e-mail to stay in touch with customers, build relationships that last and generate profits. Her great gift is the way she explains everything in down-to-earth simple language that is easy to understand and implement. Her three best selling books on Managing Customer Information, Successful Email Marketing and How to Create Professional on Line Newsletters & Emails are gold mines of practical information that will make it easy for you and your team to stay in touch with clients and reap the rewards. Buy all three for $90 and you save $20.

Beer Commercial

Carlton & United Breweries have used viral marketing to great effect with the launch of this commercial http://www.bigad.com.au/ to promote the sales of Carlton Draught. Shot in Queenstown New Zealand, clever computer graphics were used to make the actors look like a cast of thousands. The company launched the advert to staff first giving them the web address to visit and encouraged them to send it onto their friends. That’s been so successful that they’re thinking of reducing the television air play they were going to give it. No details are available as to what its done for sales!

Tips on Public Speaking

I can’t recall meeting a more engaging man than Brendan Walsh who is a true Irishman, a leprechaun with a twinkle in his eye who has never lost that enchanting Irish brogue. Like all Irishmen he charms you when he speaks and Brendan’s special skill has been training hundreds of business people in communication skills helping them to overcome that worst of all terrors, the fear of speaking in public.

Brendan has produced a very useful collection of PUBLIC SPEAKING TIPS that you will find very valuable and best of all it’s priceless. If you’d like a copy then enrol at www.brendan.com.au/report.html As a bonus you’ll also be subscribed to his regular email newsletter.

Old Favourite Available on CD

We’ve lost count of the clients who have told us that they just love the motivation and inspiration they get from Results & You a program featuring Winston and Daniel Johnson. It’s one you can listen to at anytime in the car when you’re feeling down and looking for inspiration or you have a big appointment coming up or you’ve got to face an angry boss, partner or customer. Clients have complained that they can no longer play the audio cassettes in their cars and demanded that we release it on CD so that’s what we’ve done... and it’s available now. Order here and we’ll include Lessons in Leadership, normally $27.50.

Act Inconspicuous!

Whilst marketing is generally about making you and your business stand out from the crowd, here’s a picture that suggests that sometimes discretion is the better part of valour and that its best to shut up, say nothing and merge into the crowd.

The Falkirk Wheel

The Falkirk Wheel is the final piece in the renovation of the canal system that allows small boats (pleasure craft) to traverse the breadth of Scotland, from the Firth of Forth to the Firth of Clyde, The Forth and Clyde canals meet at Falkirk. The difference in the height between the two canals is 115 feet. Years ago a set of locks (11 in all) allowed the craft to reach the different levels. When the canals were being renovated it was decided that to try and repair or rebuild the locks was out of the question. The answer to the problem was to build a spectacular wheel that would accommodate 4 x 20 Metre long boats in a single go and as one lot went down 2 more could be lifted at the same time. The following pictures show the wheel in all its glory. From entering the cradle to leaving it takes just 15 minutes.

For more information visit http://www.thefalkirkwheel.co.uk/index.asp