Edwards, Paul & Sarah, and Laura Clampitt Douglas. Getting Business to Come to You. Penguin Putnam Inc. A complete do-it-yourself guide to attracting all the business you can enjoy. 688 pages in a big fat paperback that give you great ideas to build a very, very successful and profitable business.

R.R.P. $49.50.

Bell, Chip. Customers as Partners: building relationships that last. Berrett-Koehler Publishers. Co-author of Managing Knock Your Socks Off Service. Goes beyond customer service, to explore the real personal relationships that sustain every successful enterprise. Examines the qualities that form the core of all lasting relationships and describes a way of business where personal interactions, not sales, take center stage. One of the first books I recommended ages ago because good businesses are all about building great relationships. Knowing how to do it is the key.

R.R.P. $44.00.

Maas, Jane. Better Brochures, Catalogs and Mailing Pieces. St Martins Press. A practical guide with 178 rules for more effective sales pieces that cost less. I see more money wasted on brochures and flyers than almost anything else. This book will get you on the right track.

R.R.P. $18.70.

McDermott, Linda. How to Get Free Publicity! Discover powerful new skills for your success. For a simple way to sort out your strategy, this practical step-by-step guide is a must. It includes letter and article samples that work. Free publicity is the best promotional tool you can use. If you don’t know how to get it you can’t use it.

R.R.P. $22.00.

Nelson, Bob. 1001 Ways to Energize Employees. Workman Publishing. A mother lode of practical ideas and practices on building employee morale and unleashing employee potential. It represents the new frontier of organizational effectiveness, teaching us to treat our employees as we want them to treat our best customers. If your employees aren’t energized then your business isn’t! This book has lots of simple ideas that you can steal to motivate your employees.

R.R.P. $30.80.

Sugarman, Joseph. Advertising Secrets of the Written Word. DelStar. The ultimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs. This guy has sold more products and services than you can shake a stick at. It’s a book that I wouldn’t be without in my library so that I can refer to it constantly. Just read it for the 24 psychological triggers that make prospects give you money.

R.R.P. $66.00.

Sugarman, Joseph. Marketing Secrets of a Mail Order Maverick. DelStar. Stories and lessons on the power of direct marketing to start a successful business, create a famous brand name and sell any product or service. My comments about the author above apply to this one. Even if you never do mail order you’ll get stacks of stuff out of this.

R.R.P. $66.00.

Marsh, Winston, et al. Lessons in Leadership. 21st Century Success Publications. Insights into business from ten of Australia's leading consultants. Whether it is how to organize and so take charge of your life - make the most of that most precious of all commodities, time - or the nuts and bolts ways of motivating others to willingly do what you wish, this book shows how to do it. Due modesty makes me humble about my contribution to this book. However what my nine co-authors have to say is invaluable.

R.R.P. $27.50.

Tate, Ted. Just Sell It! Selling skills for small business owners. John Wiley & Sons Inc. Designed to give non-sales people the tools and skills they need, quickly and in plain English. “If you’re in business and you can’t sell you’re going to have skinny kids,” says Zig Ziglar. This book will help you hone your selling skills and have fat, well built kids.

R.R.P. $30.80.

Hoff, Ron. I Can See You Naked. Andrews & McMeel. Ron Hoff is one of America's leading speakers and presentation coaches. As an executive in the major leagues of marketing and advertising, he has made literally hundreds of multi-million dollar presentations. This is the No.1 guide to making fearless presentations, a book on presentations that's actually fun to read. Speaking is a skill not a talent and can be developed. This book will help you become a cool, calm confident speaker.

R.R.P. $35.20.

Asher, Spring, & Wicke Chambers. Wooing and Winning Business. John Wiley & Sons Inc. The foolproof formula for making persuasive business presentations. A book that will give you an insider’s guide to great presentations so that you can turn talks into sales generators.

R.R.P. $38.50.

Conrad Levinson, Jay. Guerrilla Marketing. Secrets for making big profits from your small business. Houghton Mifflin Co. Guerrilla Marketing is now considered the bible of marketing and entrepreneurial advice. Filled with hundreds of solid marketing weapons and invaluable business advice for today's marketplace. If you haven’t read any of the guerrilla marketing series then now’s the time to start. Jay Levinson has helped squillions of business make millions of dollars – or vice versa.

R.R.P. $30.80.

Here's two past editions of my monthly Business Marketing audio magazine. It has helped hundreds of subscribers put the profits in their business by taking the boredom out of driving! Rowena McEvoy, founder of the fast-growing Australian Institute of Fitness, now ranked in the top 20 fastest growing companies, reckons that it's where she got the ideas to build her great business.

R.R.P. $40.00