Attention getters

I am always looking for eye-catching headlines, subject lines, letter box droppers and other imaginative devices and a couple of items caught my attention the other day. The first was a great subject line in an email, which was quite simply… You won’t believe...

Interesting perspective

You may enjoy reading this report – “Australia’s 2017-2018 Outlook“. I’ve enjoyed Phil Ruthven’s presentations at many conferences and always found what he says to be listenable, interesting and on the money. Pick Winno’s Brain If you’ve got a...

Getting the critical information

I had a beautiful Border Collie, Sharnie, and I loved to watch what she did when we were out walking and came to a tennis court. Sharnie would always head straight for the courts and start sniffing. After a few minutes, she invariably came back with a tennis ball...

Another commercial

Here’s a 60 second commercial which has obviously been made for both paid TV advertising as well as in an endeavour to get some sort of viral power on the net. As I watched the first thirty seconds or so I was ready to give it away coz the idea of laughing horses...

On being creative

I never cease to be amazed at how some people are very creative, particularly those of artistic bent. When I was in New Zealand recently I spotted this sculpture of a horse. “So, what’s smart about the sculpture of a horse?” I hear you ask. Well for...

On colour and readability in graphic design

In talking to a couple of people about their small businesses the other day I realised that it would be helpful to them, and perhaps many other readers, if they had the opportunity to read this excellent advice on the subject from top copy writer Bob Bly. See his...

Great email marketing

I have previously commented on the sales emails from The Good Store and how great they are. They do an excellent job of getting you to start reading them, dragging you into the content, making you interested enough to go to their web site and ultimately buying! It’s...

Pithy way of putting it

I can’t recall who is credited for first saying it (Mark Twain comes to mind somehow) but I think it neatly sums up the options!. We offer three kinds of service! Good – Cheap – Fast You can pick any two! Good service cheap won’t be fast! Good service fast won’t be...

Size isn’t important

That’s a truism I’ve always believed and one of the places I am constantly reminded of its truth is in advertising. That’s because I frequently see advertisers spending a big gob of money on a full page advertisement with a photo and not much by way of “reasons why”...

Another commercial

I think that maybe you, and certainly me, hate the idea of the American way of almost every citizen having one or more guns. That makes the use of a gun in this commercial quite acceptable in the USA and it does, whether you like it or not, make the point very well....