Another commercial

You really do have to love this one. It’s a commercial for New Walkers Poppadums and it certainly rocks! Did it sell any Poppadums for the Walker Company? I don’t know but who cares? Just enjoy it! Pick Winno’s Brain If you’ve got a knotty problem or you’d like...

Would you?

I must  confess… of all the fast food options we have available my favourite is Red Rooster. That means  I have the app and as a result get all the Red Rooster promotional materials. I must admit I was a bit taken aback when I received an email to tell me that I could...

Another what a waste

I’ve always believed you only advertise to get the attention of people who don’t know you, what you do and what you’ve got for them. If they already know you then you ought to have better ways to reach them with info they need to know, with using...

Tricks of the trade

I always love it when an expert in their field gives me great ideas in a simple and memorable way, a trick of the trade. For example, I always remember a girl at a bakery explaining that “Bread in a brown paper bag keeps crustier but bread in a plastic bag keeps...

Another commercial

Now here’s one that will give you a laugh and certainly get the advertiser’s name and business across although I’m not sure that it will increase sales hugely. Titled “Not under my roof!” it’s much easier to watch than those boring price focused Bunnings...

Go ahead, make my day!

Isn’t it great when somebody does or says something that really makes you feel great? Here, someone else may help to make Clint Eastwood’s day: Although it’s not hard for someone to make your day, it doesn’t happen very often. So when it happens, as...

The myth of first impressions

Yes, I know, I’ve extolled the virtues of the homily ‘you never get a second chance at a first impression’. But contrary to that view there is also the advice ‘you can’t judge a book by its cover’. This all came home to me the other day when I was having a...