The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring.  The only place he does any pencil pushing is in his front garden where these three pencils …

Pardon me for delving back into the past, probably before many of you were born, but I read recently of  the passing of my wife’s alter ego, Mrs Marsh (of Colgate toothpaste fame). My kids all grew up around the …

Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations. It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% …

The other day I met a Groodle who is an Assistance Dog.  They are trained to alert their diabetic owners in advance of low or high blood sugar events before they become dangerous.  The owners can take steps to return …

I went to a free seminar last night and I can tell you that free was the price I should have paid!  However, I’ll bore you with the reasons why in a later blog. However, I did run into a …

If you’ve got great a story to tell its well worth getting it out to the media which reaches your market. If it’s of interest to people in your local area, for instance, then trying to get your story in …

Hear this guy this weekend!

I don’t know how this commercial escaped me at the time but maybe coz it was screened in the USA during the London Olympics (and I don’t think it aired out our way). Although Nike weren’t Olympic sponsors it apparently …

Open Doors at McDonalds: If you want to see how the world’s most successful franchise and master of systems does it, you won’t want to miss the opportunity to take this tour.  It’s a chance to understand how they do …

  I really do get disappointed and, yes, sometimes outraged, by the way advertisers portray women in advertisements.  Now I have nothing against using images of women, or men for that matter, to illustrate the point of an advertisement.  After …