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Welcome to Business Marketing Monthly. We hope you enjoy the f-a-n-t-a-s-t-i-c content.
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| TRACK | CONTENT |
| 1 | Introduction |
| 2 | How to get real prospects at trade shows (with Tim Arrowsmith). |
| 3 | Marketing Message of the Month. |
| 4 | How to get Instagram working gangbusters for you (Terry Brock with Miranda Walker). |
| 5 | The secrets of reverse customer loyalty (Jurek Leon). |
| 6 | Why should they buy from you? Part 10. |
| 7 | Getting Twitter working for you, part 2 (with Paul Hassing). |
| 8 | The secrets of panic free public speaking, part 7 (with Laurie Smale). |
| 9 | Marketing insights that are worth revisiting, part 10. |
| 10 | Facing the future with confidence (Gihan Perera). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | The danger of success (Terry Brock) |
| 3 | Marketing Message of the Month. |
| 4 | Step up… positioning matters! (Gihan Perera) |
| 5 | Creating an award winning business from scratch, part 2 (with Jacob Brady-Walker). |
| 6 | Marketing insights that are worth revisiting, part 9. |
| 7 | The power of awesome guarantees (Jurek Leon) |
| 8 | Getting Twitter working for you, part 1 (with Paul Hassing) |
| 9 | Why should they buy from you? Part 9 |
| 10 | The secrets of panic free public speaking, part 6 (with Laurie Smale) |
| 11 | Why not write your book? (Gihan Perera) |
| 12 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | The secrets of panic free public speaking, part 5 (with Laurie Smale). |
| 3 | Why should they buy from you? Part 8 |
| 4 | How to get top Google ranking for just $700 a month, part 2 (with Wayne Bucklar). |
| 5 | Marketing insights that are worth revisiting, part 8. |
| 6 | The best question for sales people to ask today (Terry Brock). |
| 7 | Marketing Message of the Month. |
| 8 | The only talent management technique you’ll ever need (Gihan Perera). |
| 9 | Creating an award winning business from scratch (with Jacob Brady-Walker). |
| 10 | If you’ve got it flaunt it... using awards to promote your business (Jurek Leon). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Keeping your signs positive so they really work for you (Jurek Leon). |
| 3 | Why should they buy from you? Part 7 |
| 4 | Should you have an app? (with Prabin Gautam). |
| 5 | Marketing insights that are worth revisiting, part 7. |
| 6 | How to have more customers (Gihan Perera). |
| 7 | Marketing Message of the Month. |
| 8 | How to get top Google ranking for just $700 a month, part 1 (with Wayne Bucklar). |
| 9 | Salespeople: Shut up and dance! (Terry Brock) |
| 10 | The secrets of panic free public speaking, part 4 (with Laurie Smale), |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | What you need to know about Pokémon and business (Gihan Perera). |
| 3 | Marketing Message of the Month |
| 4 | The secrets of panic free public speaking, part 3 (with Laurie Smale). |
| 5 | Adequate is the assassin of amazing (Terry Brock). |
| 6 | Why should they buy from you? (part 6). |
| 7 | Beware of negative phrases that do harm! (Jurek Leon). |
| 8 | Secrets from a man who keeps making business happen (with Graeme Wright). |
| 9 | Marketing insights that are worth revisiting, part 6. |
| 10 | The secrets of great email marketing, part 4 (with Linda Coles). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | The secrets of great email marketing, part 3 (with Linda Coles). |
| 3 | Movies I’d recommend for business, part 2. |
| 4 | Why you should be a stickler for standards (Jurek Leon). |
| 5 | Why should they buy from you? (part 5). |
| 6 | The secrets of panic free public speaking, part 2 (with Laurie Smale). |
| 7 | Marketing insights that are worth revisiting, part 5. |
| 8 | How to use Linked In to grow a professional practice, part 4 (Gihan Perera). |
| 9 | Marketing Message of the Month |
| 10 | 3 Principles to increase your sales (Terry Brock). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Pursue the power of early arrival (Terry Brock). |
| 3 | Marketing Message of the Month |
| 4 | Who else has your customers? (Jurek Leon). |
| 5 | Why should they buy from you? (part 4). |
| 6 | The secrets of panic free public speaking (with Laurie Smale). |
| 7 | Movies I’d recommend for business, part 1. |
| 8 | How to use Linked In to grow a professional practice, part 3 (Gihan Perera). |
| 9 | Marketing insights that are worth revisiting, part 4. |
| 10 | The secrets of great email marketing, part 2 (with Linda Coles). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | The secrets of great email marketing, part 1 (with Linda Coles). |
| 3 | Why should they buy from you? (part 3). |
| 4 | Look after your suppliers (Jurek Leon). |
| 5 | How to use Linked In to grow a professional practice, part 2 (Gihan Perera). |
| 6 | Marketing Message of the Month |
| 7 | What to do before you meet a prospect, part 2 (with Bill James). |
| 8 | Marketing insights that are worth revisiting, part 3. |
| 9 | How to move from “could do” to “must do” thinking (Terry Brock). |
| 10 | How to use podcasting in your business, part 3 (with James McCracken). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | The dangers of “could”! (Terry Brock) |
| 3 | How to use podcasting in your business, part 2 (with James McCracken). |
| 4 | How to sell YOU! Part 3. |
| 5 | What to do before you meet a prospect (with Bill James). |
| 6 | Letter of the Month |
| 7 | How to use Linked In to grow a professional practice, part 1 (Gihan Perera). |
| 8 | Marketing insights that are worth revisiting, part 2. |
| 9 | Where did you buy? (Jurek Leon). |
| 10 | Why should they buy from you? (part 2). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Encouraging innovation (Gihan Perera). |
| 3 | Are your customers shocking you with these questions? (Jurek Leon). |
| 4 | Why should they buy from you? (part 1). |
| 5 | Develop your “Hustle Muscle” (Terry Brock). |
| 6 | Letter of the Month |
| 7 | How to use podcasting in your business (with James McCracken). |
| 8 | Marketing insights that are worth revisiting, part 1. |
| 9 | Tips on buying a business (with Tim Luscombe). |
| 10 | How to sell YOU! Part 2. |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Focus on long term benefits not short term objectives (Terry Brock). |
| 3 | Are your customers shocking you with these questions? (Jurek Leon). |
| 4 | Are you mixing with the wrong crowd? |
| 5 | The #1 online selling mistake even smart business owners make (Gihan Perera). |
| 6 | Letter of the Month |
| 7 | How to pressure proof yourself (with Michael Licenblat). |
| 8 | How to sell YOU! Part 1. |
| 9 | Tips on selling your business. |
| 10 | Close |
| TRACK | CONTENT | |
| 1 | Introduction | |
| 2 | Our technology translator’s 5 top tips for 2016, part 2 (Donna Hanson). | Our technology translator’s 5 top tips for 2016- “You don’t need more staff or gadgets to get more done; you simply need a better strategy” says Donna Hanson and here Donna shares her very straightforward and down to earth ideas that will make a power of difference to your business. |
| 3 | More great fill-in-the-blank headlines, part 7 | The final episode in a series of headline templates created by some of the great headline writers in the world I've been discussing. It means you have a list of very useful words, phrases and sentences you can use or adapt in the headline of an advertisement, the subject line of an e-mail of or a brochure. It sure takes the grunt work out of creating the hugely important attention-getting line that will attract your prospect. |
| 4 | Our relationship marketing expert’s 5 top tips for 2016, part 2 (Terry Brock). | Known around the world for his astute observations and savvy advice on building business through strong and long standing business relationships Terry’s tips are ones that you must take aboard. |
| 5 | Our retail marketing expert’s 5 top tips for 2016, part 2 (Jurek Leon). | 5. Jurek Leon, our retail marketing expert uses his expertise about the real keys to making business work to conclude his very simple yet amazingly effective tips you should consider implementing this year. |
| 6 | Letter of the Month | discusses an email from a list broker offering his services. Now this is really unsolicited, spam if you like, but it got through and got read. So there are some excellent ideas you might want to borrow for your business getting emails. |
| 7 | Our social media expert’s 5 top tips for 2016, part 2 (Gina Carr). | We conclude a great interview with social media expert, Gina Carr, and in this chat with Winston, Gina provides the balance of her ideas to ensure you power up your social media action. |
| 8 | From behind the mask: Pam Warren - her inspirational story, part 3 | Pam Warren, became known in the United Kingdom as the 'Lady in the Mask' after receiving severe burn injuries in a horrendous rail crash. After making a miraculous recovery she blazed a trail for railway safety and now shares her inspirational ideas on how to achieve your goals with audiences around the world. |
| 9 | How increased postal charges will affect you (with Brett Dashwood) | With Australia Post mail rates soaring, Brett provides some great tips for businesses who use snail mail and want to continue to use it economically. |
| 10 | Are you neglecting the most important people in your network? (Gihan Perera). | In our obsession with social media it’s easy to forget that small group you already have trusted relationships with. Gihan explains how to treat them with respect and provides some simple ways to leverage those relationships. |
| 11 | Close | |
| TRACK | CONTENT | |
| 1 | Introduction | |
| 2 | Getting business from LinkedIn, part 2 (with Lauraine McDonald). | Lauraine McDonald is an expert in helping people understand how to make LinkedIn really work for them and here she gives some great practical tips that you will find easy to understand and implement. |
| 3 | Our retail marketing expert’s 5 top tips for 2016 (Jurek Leon). | Regular contributor Jurek Leon uses his assessment of what are really the keys to making business work to nail his very simple yet deeply effective tips you should consider implementing this year. |
| 4 | Our social media expert’s 5 top tips for 2016 (Gina Carr). | This is a great interview with one of the world’s social media experts, Gina Carr, and in this chat with Winston Gina provides the first couple of her ideas to ensure you power up your social media action. |
| 5 | Our relationship marketing expert’s 5 top tips for 2016 (Terry Brock). | Terry Brock is known around the world for his astute observations and savvy advice on building business through building strong and long standing business relationships. His tips for this year are ones that you must take aboard. |
| 6 | Our technology translator’s 5 top tips for 2016 (Donna Hanson). | “You don’t need more staff or gadgets to get more done; you simply need a better strategy” says Donna Hanson and here Donna shares her very straightforward and down to earth ideas that will make a power of difference to your business. |
| 7 | Our futurist’s 5 top tips for 2016 (Gihan Perera). | Our regular contributor, Gihan Perera, is a futurist, author and consultant who gives business leaders a glimpse into what's ahead - and how they can become fit for the future. Here he gives his 5 thought provoking tips for you and your business. |
| 8 | From behind the mask: Pam Warren - her inspirational story, part 2 | Pam Warren, became known in the United Kingdom as the 'Lady in the Mask' after receiving severe burn injuries in a horrendous rail crash. After making a miraculous recovery she blazed a trail for railway safety and now shares her inspirational ideas on how to achieve your goals with audiences around the world. |
| 9 | Close | |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Getting business from LinkedIn (with Lauraine McDonald). |
| 3 | More great fill-in-the-blank headlines that convert, part 6. |
| 4 | How to connect with social media (Terry Brock). |
| 5 | Spelling out the benefits, part 3: How to handle products (Jurek Leon). |
| 6 | Letter of the Month |
| 7 | From behind the mask: Pam Warren - her inspirational story. |
| 8 | All about auto-responders and web costs (with Wes Towers). |
| 9 | Yes, you can speak coolly, confidently, and competently. |
| 10 | Remove distractions from the work place (Gihan Perera). |
| 11 | Close |
| TRACK | CONTENT | |
| 1 | Introduction | |
| 2 | Realistic goal setting in today’s world (Gihan Perera). | The methods of setting goals which we have held so dear for so long needed revising if we are to be really successful in this nonstop cyberspace world. Gihan Perera takes us through some great ideas which build on those tried and true foundations but will dramatically help you on your way to success. |
| 3 | More great fill-in-the-blank headlines that convert, part 5. | This is the latest in a series of headline templates created by some of the great headline writers in the world I've been discussing. It means you have a list of very useful words, phrases and sentences you can use or adapt in the headline of an advertisement, the subject line of an e-mail of or a brochure. It sure takes the grunt work out of creating the hugely important attention-getting line that will attract your prospect. |
| 4 | Great tips to lift your game (with Mike Ogilvie). | I met Mike Ogilvie at a conference in Washington and was immediately impressed by his ability to talk practically about ideas he believes are important for business owners in an interesting and down-to-earth way. You’ll be impressed and enthused. |
| 5 | Letter of the Month. | Two really great letters this month... one was a snail mail and the other an email... that thank a customer for feedback. They are ones that you’ll want to file way so that you can adopt and adapt them the next time you have a similar situation. |
| 6 | How to write an advert that recruits great team members (with Paul Hassing). | Paul Hassing is one of Australia’s best copy writers and he has a way of applying his skills to writing recruitment adverts that attract the right people... people you hope to get but who never normally apply. Here he explains his ideas, which make huge sense, but you would never dream of using unless you understood why. |
| 7 | Closing the sale, part 3. | Frank Bettger’s book written way back in 1951 has never been out of print. It’s the book I recommend to anyone wanting to get ahead in business and life; it’s been a constant source of ideas, inspiration and motivation for me... my copy of the book is battered and bruised but the words are still gold. This is third and final of his excellent system of closing the sale. |
| 8 | The 7C’s of profitable websites, part 3 (with Wes Towers). | Your website is generally the first place seriously interested prospects will visit and you have just a moment to suck their eyes into the screen and get them hooked on finding out more about what you can do for them. Listen to these very practical tips that ace website man, Wes Towers, shares to help you renovate and update your site! |
| 9 | Spelling out the benefits, part 2: Creating a verbal bridge (Jurek Leon). | In this series on wrapping up sales to prospects effectively and efficiently Jurek Leon gives us not only the “why” and “what” but the very effective “how” in the steps to turning those pesky prospects into customers. He gives you the powerful words and phrases you can use and it’s not the usual theory of rah, rah that you hear so often but proven tactics from Jurek’s year’s real life experience. |
| 10 | Connecting with people in an “always on” world (Terry Brock). | Ever been somewhere and seen people who are supposed to be having a meeting over coffee but are all focused on their phone? Or worse still, has somebody you’re meeting with taken a phone call explaining that “it’ll just take a moment”? Here are the answers to dealing with these issues in a busy world. |
| 11 | Close | |
| TRACK | CONTENT | |
| 1 | Introduction | |
| 2 | Seven marketing trends and tips (Terry Brock). | Terry is a long time contributor to our audio magazine and is without doubt the best person on the planet to keep you up to date with what’s happening in the cyberspace world and how you should capitalise on it. In this article he explains what you should be doing to keep your business tight on top of it! |
| 3 | Closing the sale, part 2, (with Frank Bettger) | Frank Bettger’s book written way back in 1951 has never been out of print. It’s the book I recommend to anyone wanting to get ahead in business and life; it’s been a constant source of ideas, inspiration and motivation for me... my copy of the book is battered and bruised the words are still gold. This is part 2 of his great thoughts on closing the sale. |
| 4 | The 7C’s of profitable websites, part 2 (with Wes Towers) | Your website is generally the first place seriously interested prospects will visit and you have just a moment to suck their eyes into the screen and get them hooked on finding out more about what you can do for them. Listen to the very practical tips ace website man, Wes Towers, shares to help you renovate and update your site! |
| 5 | Letter of the Month. | This month’s letter uses the hugely successful approach of having an intriguing bulge in the envelope and adds to it the explosive power of the word ‘free’! Written for a spare parts supplier it worked gangbusters! Adopt and adapt the power of this simple letter to it to get business rolling in for you. |
| 6 | Sometimes outsourcing just doesn’t make sense, part 2 (withPaul Hassing) | I regard Paul Hassing is one of the greatest copywriter's I'd never met. Paul discusses with me why the current popular trend of outsourcing expertise from anywhere in the world often just doesn't make sense. As Paul says sometimes you get much less than what you paid for. |
| 7 | How to improve your memory (with Philip Chambers) | Ever met people at a networking night and had a problem remembering their names; do you sometimes forget important tasks or overlook appointments? And it’s not the ravages of age that is getting to you and it’s not something you have to put up with. In this interview Philip Chambers, current mine mapping champion of the world, provides three easy ways to improve your memory. |
| 8 | More great fill-in-the-blank headlines that convert, part 4. | This is a fourth in a series of headline templates created by some of the great headline writers in the world I've been discussing. It means you have a list of very useful words, phrases and sentences you can use or adapt in the headline of an advertisement, the subject line of an e-mail of or a brochure. It sure takes the grunt work out of creating the hugely important attention-getting line that will attract your prospect. |
| 9 | Simple ways to use social media that won't take all day, part 3 (Gihan Perera). | So many people think that they must spend hours every day creating social media content and frankly that's not true. Gihan Perera reveals some simple, easy and practical ways to only spend a few minutes to maximise your results. This is the simple entree into making social media work for you if you don't have the knowledge or a huge amount of time to devote to it. |
| 10 | The crime of not spelling out benefits that matter (Jurek Leon). | It's an unfortunate fact that most people in selling don't understand that people like features but buy benefits. They miss out on many sales because they only talk about features and never focus in on the mouthwatering benefits. Jurek Leon gives a simple demonstration to help recognise the difference between features and benefits and shows how to talk benefits that will get a trickle of anticipatory dribble run down a prospect's chin! |
| 11 | Close | |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | How to handle a phone enquiry (Jurek Leon). |
| 3 | What dogs' names work. |
| 4 | Sometimes outsourcing just doesn’t make sense (with Paul Hassing). |
| 5 | Closing the sale (with Frank Bettger). |
| 6 | Simple ways to use social media that won't take all day, part 2 (Gihan Perera). |
| 7 | Letter of the Month. |
| 8 | The 7C’s of profitable websites (with Wes Towers). |
| 9 | 10 great fill-in-the-blank headlines that convert, part 3. |
| 10 | Old fashioned marketing takes on new fashioned marketing (Terry Brock). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Simple ways to use social media that won't take all day, part 1 (Gihan Perera) |
| 3 | Letter of the Month |
| 4 | Stop cowering, start conquering (Terry Brock) |
| 5 | The magic slot that can generate you endless prospects and sales, part 2. |
| 6 | Branding (with Tony Eades) |
| 7 | 10 great fill-in-the-blank headlines that convert, part 2. |
| 8 | How to make trade shows and exhibitions work for you, part 2 (with Warwick Merry). |
| 9 | How not to be a motor mouth (Jurek Leon). |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Encouraging passersby to buy, Part 2 with Jurek Leon |
| 3 | The magic slot that can generate you endless prospects and sales, part 1. |
| 4 | Costly mistakes you may be making with social media (interview with Steve Hubbard). |
| 5 | Letter of the Month |
| 6 | How to Adapt to Change (Terry Brock) |
| 7 | Rehearsal reaps rewards |
| 8 | How to make trade shows and exhibitions work for you, part 1 (with Warwick Merry) |
| 9 | 10 great fill-in-the-blank headlines that convert, part 1 |
| 10 | More thoughts on revamping your LinkedIn strategy (with Gihan Perera) |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Prevention is better than cure, part 2 with Gihan Perera |
| 3 | How to cope with the phone when you’re busy. |
| 4 | Why you should have fun in your business and how to do it, part 2 (article Kate Burr) |
| 5 | When the going gets tough (Terry Brock) |
| 6 | Write it like you say it! |
| 7 | The mistakes you make in selling and what to do about them (interview Colin Bockman) |
| 8 | Encouraging passersby to buy, Part 1 with Jurek Leon |
| 9 | Letter of the Month |
| 10 | Getting great feedback from your customers (interview Stu White) |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Get the right title for your business card. |
| 3 | Prevention is better than cure, part 1 (with Gihan Perera). |
| 4 | Why you should have fun in your business and how to do it, part 1 (article Kate Burr) |
| 5 | How to Love Your Clients to Death! (Part 2) |
| 6 | Is repetition the mother of learning? (with Terry Brock) |
| 7 | Letter of the Month |
| 8 | Creating positive impressions (with Jurek Leon). |
| 9 | How to get LinkedIn really working for you (with Lauraine McDonald). |
| 10 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Getting radio advertising to work for you, part 1 |
| 3 | 5 Life changing e-mail productivity tips, part 2. (Gihan Perera) |
| 4 | Letter of the Month |
| 5 | Knowing the source of your new business reaps dividends (int. Warwick Mihaly) |
| 6 | What you can learn from a coffee shop (Jurek Leon) |
| 7 | How to Love Your Clients to Death! (Part 1) |
| 8 | Stop the obnoxious advertising already! (Terry Brock) |
| 9 | Building a business out of the ruins (int. Marcin Miroslaw) |
| 10 | Getting radio advertising to work for you, part 2 |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | Powerful words to use in speeches and presentations, part 3 (interview Michael Gladkoff) |
| 3 | Letter of the Month (a special for St Patrick’s Day - or any day!) |
| 4 | Mobilise your website… or die! (Interview John Garrett) |
| 5 | Getting great feedback from your prospects, buyers and deserters. |
| 6 | 10 ways to get more business this year. (Terry Brock) |
| 7 | 5 Life-Changing E-Mail Productivity Tips (Gihan Perera) |
| 8 | Five tips to get your direct mail, email and web words really working for you (from Ivan Levinson) |
| 9 | How to deal with rejection, setbacks and disappointments (Michael Licenblat) |
| 10 | Keeping your signage current (Jurek Leon) |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | How to give your business a “rev” in tough times (interview Graeme Wright) |
| 3 | Top tips to kick butt this year! |
| 4 | Using a content management system for a competitive advantage to generate more sales (Terry Brock) |
| 5 | Letter of the Month |
| 6 | 5 Tips to Revamp Your LinkedIn Strategy (Gihan Perera) |
| 7 | How to run successful seminars (interview Steffen Kraft) |
| 8 | A trip though Winno’s marketing brain, part 7 (Maroondah Business Association) |
| 9 | Powerful words to use in speeches and presentations, part 2 (interview Michael Gladkoff) |
| 10 | Learning from last year’s mistakes with Jurek Leon |
| 11 | Close |
| TRACK | CONTENT |
| 1 | Introduction |
| 2 | How long do you wait before following up? (Jurek Leon) |
| 3 | Tips and thoughts from a marketing genius, part 5. |
| 4 | Technologies and techniques to make customers love you (Terry Brock) |
| 5 | Letter of the Month |
| 6 | Five easy ways to score more referrals, renewals, and repeat business (Gihan Perera) |
| 7 | Don’t count your chickens before they hatch: A lesson in succeeding (interview John Lawrenson) |
| 8 | A trip though Winno’s marketing brain, part 6 (Maroondah Business Association) |
| 9 | Why you must understand the magic of 58:31 (interview Peter Brewer) |
| 10 | How to generate heaps of prospects, part 30 |
| 11 | Powerful words to use in speeches and presentations (interview Michael Gladkoff) |
| 12 | Close |
| TRACK | CONTENT | |
| 1 | Introduction | |
| 2 | 7 most important pieces of advice to give a business owner, part 2 (interview Colin Clapp) | In this continuation of the article he started last month veteran business adviser, Colin Clapp, shares his final four points that will get you doing some serious thinking about the business side of your business. Great value for any business owner. |
| 3 | Letter of the Month | It’s not often that you get a very human apology letter from big institutions like an insurance company. Here’s one that works and you could use... if you ever need to apologise and make good. |
| 4 | Power up your social media by adding visuals (Gihan Perera) | One of the most effective way it to add impact to anything you do with social media is to head some visual content to whatever you are posting and Gihan Perera gives you the lowdown on what to do and how to do it. |
| 5 | Tips and thoughts from a marketing genius, part 4. | Winston has been sharing some tips that he got from Denny Hatch, who he regards as one of the best copywriters and marketers in the world. You're bound to pick up some great tips from hearing these superb suggestions. |
| 6 | 10 steps to learn new technology (Terry Brock) | Terry Brock never disappoints with his thoughts on the latest technology and marketing ideas from the US. In this article he shares his thoughts on how you can keep on top of technology. |
| 7 | How to generate heaps of prospects, part 29 | It's amazing how many different approaches you can take to get hot prospects marching through your door wanting to do business with you . In this enlightening chat Winston shares his tips on how to create a brochure that really works. |
| 8 | 5 great tips on building your brand, part 2 (with Wendy McWilliams) | Wendy McWilliams, who really knows how to make PR work for small businesses, wraps up her thoughts on simple and inexpensive ways of using PR to generate business for you. |
| 9 | A trip though Winno’s marketing brain, part 5 (Maroondah Business Association) | This is a recording of a presentation Winston gave to a Maroondah Business Association meeting where he was presenting his ideas to a wide cross section of businesses. Live and unedited it's fantastic listening for any business owner looking for both inspiration and ideas. |
| 10 | The best ways to close a sale, part 2 with Jurek Leon | it's often said that if you can't close the sale, you won't eat. In other words, you can spend all your time talking to a prospect, but if they don't buy because you don't know how to ask them to, then you won't be in business very long. Jurek Leon gives you some great ideas following on from his first article last month. |
| 11 | Close | |
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