Almost every retailer and many professionals rely on passing trade to generate business. Why is it then they sometimes try and stop people coming into their premises? Sounds strange doesn’t it? But it’s true. How often have you passed a business and seen signs in the window like:
‘Door to door sales people not welcome’ or ‘No change for parking meters”
If your have signs like these, then you should change them. Signs actually inviting door to door salespeople in or offering change for meters and telephones are much better for business, and here’s why. By making your business welcoming, you will effectively increase the number of people who come in, which could translate into more sales for you.
Increased people through the door leads to potential customers and clients and ultimately increased sales. You see, once people are in your store or office, you have the opportunity to sell them something. And most people will probably buy. (After all when a door-to-door salesperson visits you they are obviously hoping to sell to you, so why shouldn’t you have the same aim in mind?)
Here’s a great sign you could have inside your business ‘Ask questions! We’re happy to give you all the information you need.’
Perhaps another sign could say ‘We are here to help!’ or ‘Here’s a great offer!’
And what about ‘Please handle the merchandise’ rather than ‘Do not touch’?
And, storeowners, instead of talking negatively about small credit card transactions as in ‘Minimum on credit cards $10’ say ‘Credit cards happily accepted for purchases over $10!’ Saying it that way makes the experience a positive one for the customer.
One very important tip to remember is to always do business with a smile on the outside even if you are miserable on the inside. Smiles are like boomerangs… they bring people and their money back!
The best signs we ever saw were in a liquor store in Guildford, NZ. Knowing how difficult it is for casual wine purchasers to choose a wine, the owner had chosen two bottles of wine, a red and a white, and boldly labelled them as ‘These are the best value in the Store’. They were literally marching out the door! Think about this for some of your products or services.
If you want a comprehensive guide to making seminars work for you, purchase Winston’s great audio program How to run successful seminars – the Magic of Seminar Selling. Get great results for any business through Seminars and Workshops for both old & new clients. Whatever your business, you can use seminar magic to cultivate clients… and make heaps of sales too!
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