Calvin Klein
Cosmetics
FACT SHEET
Calvin Klein's ek one fragrance to launch
LIVE billboard in Times Square
| WHAT: |
Calvin Klein's ek one fragrance known for edge and innovation, will seek Times Square in a major event this summer: LIVE billboard mirroring the brand's new global television ad campaign. Live models will dance, play guitar, spin records and hang out in a large ek one bottle overlooking Times Square. |
| WHO: |
Calvin Klein first took Times Square by storm and set the world abuzz in 1992 with a giant billboard featuring underwater-clad Mark Wahlburg. Since then, the brand has continued to provoke and amaze with ads that have been known to literally stop traffic. |
| WHERE: |
Times Square, New York City
43rd Street & 7th Avenue
|
| WHEN: |
Tuesday, July 19th
7 am -- 8 pm
|
PHOTOGRAPHERS AND CREWS WELCOME.
JOURNALISTS PLEASE CONTACT THE PUBLIC RELATIONS DEPARTMENT
TO SCHEDULE INTERVIEWS IN ADVANCE |
| CONTACT: |
Kristen Foster/KFPR
Dane Whitlock/Calvin Klein Cosmetics
|
646.792.2232
212.418.4654 |
|
from Winston Marsh's Business Marketing, July 2006
Back to This Month's References
|