If you’ve got a dentist that you’re
delighted with then drop this flyer in the rubbish bin.

If not, please read on…

Melbourne has loads of “family dentists”, “cosmetic dentists”, “we cater to cowards dentists” and now even “whiter-teeth dentists”. Trying to work out who’s right for you is probably pretty confusing, especially when so many dentists are claiming to be experts.

Truth be known, “family dentistry” never was and never will be a specialty. And, “cosmetic dentistry” is something that many competent dentists who have kept up to date can do. So, the question remains: “How do I pick a good dentist?”

Allow me to introduce myself

My name is Dr Mark Hassed. I live locally and just over 2 years ago I established Fine Dentistry in Canterbury. Now, I’m not saying that I’m the right dentist for you. Perhaps you might already have a dentist you are very happy with and would never change. But, if you are looking for a dentist at the moment, here’s what I have to offer.

A simple concept

My dental practice is based on a very simple and very old idea: “Do unto others as you would have them do unto you”.

That’s right – the Golden Rule. I founded Fine Dentistry with exactly that rule in mind.

So, how does the Golden Rule translate into dentistry? Please let me give you a few examples:

o        The office is state-of-the-art.
When I have dental treatment done for myself I want it done as well as today’s technology will allow. I want treatment that looks great, feels great and lasts as long as possible. This cannot be achieved using 1970s, 1980s or even 1990s technology. Dentistry is evolving fast and I invest time in keeping up so that whatever treatment I do, I know that it’s the best around.

o        I do not use amalgam (mercury) fillings.
Having four children made me realise that I could never use amalgam. I wouldn’t even consider putting amalgam in their teeth so, in good conscience I could not put it in any one else’s. Quite simply – amalgam is second-rate.

o        I recommend for you exactly the treatment I chose for myself.
Every treatment recommendation I make for you is what I would choose for myself. That means I never recommend a denture when there is a better alternative and I never recommend patch ups or short-term solutions.
What I do is look at your teeth and give you straight advice – the treatment I would choose for my family, my best friend or myself.

o        I only do treatments that I can do really well.
I’m sure you have heard of the expression “Jack of all trades, master of none.” I decided that at Fine Dentistry I would focus on things I do really well and not do things I am not especially good at. At Fine Dentistry I only do adult restorative dentistry – that is I look after adults who want their teeth restored, enhanced and maintained.
I don’t see children less than 13 years of age, I don’t make dentures, and I don’t extract teeth, except for ones that are absolutely impossible to save.

o        An adult environment with no waiting.
When I go to a doctor I don’t want to be kept waiting an hour in a room, with tatty magazines to read and a crowd of people all around me. So you’ll notice my client lounge is a little bit different. It’s modern, sunny, and we have an espresso machine. There are quality coffee table books to read. But, nice as it is, you won’t spend long there because the chances are better than 95% that I’ll see you on time.

o        Personalised attention.
Have you ever been to a dental office where the dentist was hopping around from room to room or, even worse, where you never knew which dentist you were seeing until they turned up? That’s not what I would want. So, at Fine Dentistry, I am the only dentist and I set aside the time to focus 100% on you. You’ll find you get your dentistry done in a lot less appointments this way.

Limited openings

Fine Dentistry commenced in March 2001. By the reaction and acceptance so far we are obviously filling a need in the area.

In fact, things have gone so well that if we continue at the current rate we are planning to cease advertising later this year. From then on, we will only accept new clients by personal referral from existing clients.

In any event we are a not a high volume office so we only have a maximum of 8 openings for new clients per week.

Please may I make a suggestion?

While you have this notice in your hands either toss it in the bin it if you have a dentist you are very happy with or give me a call if you don’t. The first step would be to have a thorough check-up and get any needed x-rays. The entire cost for this is $140. When you’ve had that done I’ll be able to tell you the full story about your teeth, give you clear, no-mucking-around recommendations and an exact costing for any treatment you need.

Where you go from there is up to you, but if you like what you’ve read here I hope you stay around and bring your friends.