Good morning!

 Now you don’t know me from a bar of soap.

 So here is the soap.  I’m taller…. and, with all due modesty, I reckon I smell even better!

 But seriously, please forgive me for writing to you out of the blue.  It is simply because I have identified you as being like so many of my clients.  I thought that I should at least write to you and introduce myself on the off chance that you may have a need for my services now or at some time in the future.

 And what services do I provide?

 Well, I am an expert in the widget business and distribute widgets to many of the top companies in this area.  My organisation probably has the widest range and biggest selection of sizes in the country.  That means we can generally supply your requirements from stock within 2 hours of your call.  For hard to find, one-off or unusual sizes we guarantee delivery within 36 hours or its free.

 Naturally we offer a complete back-up repair service.  We undertake to have one of our experienced widget wizards at your plant virtually within minutes of your call.  This means that we can absolutely minimise production downtime for you.  We back up this commitment with our unique guarantee … if we are not on site within 2 hours of your request, that call out will cost you nothing.  It is absolutely free.

 Now, as I have said I do not know whether you already have someone like us or indeed if you have any need for the services of an organisation like ours.  So that’s exactly why I am writing to introduce my company to you.  You see if you ever need emergency services, an alternative proposal or technical assessment, or even a second opinion or advice then we are here to help.

 In the meantime I will ensure that you are on our technical bulletin priority mailing list.  This means that we can keep you up to date with all of the issues and ideas that our clients find extremely valuable.

 Of course, if there is any way in which my team or I can assist you right now, please feel free to call me.  My direct line, 24 hours a day, is 9876 5432.

Yours sincerely
Wally Thompson

Widget Expert

P.S       If you would like to do so, we would be happy to exchange the bar of soap we have enclosed for your selection of $250 worth of widgets.