by Winno | Dec 13, 2023 | Marketing that works
This clipping is from The Age – Sunday, 10 Dec 2023 – Page 9, to be exact, and for my money is a complete waste of the advertiser’s money. Copyright © 2023 The Age Firstly, we do not know who the man in the advertisement is, although he may be one of the...
by Winno | Dec 11, 2023 | Marketing that works
Here is a mid-1800’s help wanted sign for the Pony Express: WantedYoung, skinny, wiry fellows not over 18.Must be excellent riders, willing to risk death daily.Orphans preferred. Wages are $25.00 a week. It always generated a huge response. Why? Well...
by Winno | Nov 27, 2023 | Marketing that works
As reader John points out, it’s also a low rent shop. He adds “I can never understand why retailers do this Winno – what do they say: you never get a second chance at a first impression?” Peeling paint can often mean peeling profits. And, often it’s...
by Winno | Nov 20, 2023 | Marketing that works, More business
I don’t know about you but I’m seeing more and more advertisements that are artistic and even attractive that you either can’t understand or say nothing. Probably created by today’s younger generation who seem to be barely literate. My Miracle Worker, Felicity,...
by Winno | Nov 15, 2023 | Marketing that works
So many business people come to me with a burning desire to sponsor a club, sporting team or an association which I reckon will just be a waste of money (but they don’t like being told!). The first step to take is to determine why they are doing it. If it’s because...
by Winno | Nov 10, 2023 | Marketing that works
A great friend and on-the-ball businessman, John Mullaveny is always on the lookout for savvy stuff from businesses found this well put together sign. Here’s what he said: “I have a thing for signs Winno and I like this one at a suburban pub in a working class suburb....
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