by Winno | Feb 26, 2018 | Learning to lead
Yes, it’s true. Getting your team together for a regular meeting can be a pain in the butt because you run out of things to say, get sick of chairing them and the team don’t want to come anyway. Over the next couple of weeks I’ll share some simple rules to make...
by Winno | Feb 23, 2018 | Learning to lead
The other day someone asked me what they could do to motivate their team. In response, I told them, “Motivating your team is often easy. Simply, improve your attitude!” You see I’d noticed in my short time with them that they didn’t smile, were abrupt with people, too...
by Winno | Feb 21, 2018 | Marketing that works
I’ve just had the most recent edition of Yellow Pages left at my doorstep and I almost stepped over it. The photo shows this edition. Its physical dimensions are substantially reduced (it’s now slightly smaller than A4 size) but you can’t gauge from the photo how...
by Winno | Feb 19, 2018 | Marketing that works
You want to generate some business so, knowing how well it can work, you decide to do a direct mail shot to your database. But it’s so easy to get involved in the minutiae of letter writing, brochure production and whatever that you forget that, if the recipient...
by Winno | Feb 16, 2018 | TV Commercials
Occasionally you’ll see a company really taking another company on about its products or services but generally it’s pretty rare. This advert by the fast food chain Wendy’s certainly takes it straight up to McDonalds… and does it pretty well don’t you reckon?...
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