Here’s a great thing to aim for this year. Join, attend and get involved in a service club or other community organization. There are many reasons you should do so, not the least that your involvement will become a useful source of business.

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Marketing leaders know it’s important to get away from their business occasionally to get out of their “business forest”. By attending a meeting, like Rotary, every week you will get at least one or two good ideas just by getting out of your business.

Another benefit of involvement is that you’ll get a heck of a lot of practice at presenting in public which will build your communication skills and presentation abilities.

Finally, you’ll be making a real contribution to the community. When you join an organisation make the commitment to be involved and aim to become the head of it when your turn comes around.