Ikea pees people off!

Some people say that this advert from the marketing team at Ikea was pretty smart; others were not so sure. Personally, I reckon that it was very clever. Read all about it here. Download Winston’s fantastic “How to write a great advertisement” for just $40 If you...

How to sell anything to anyone

Recently I’ve been speaking to a number of people about selling their products or services. Now, I always take it for granted that their product or service is genuine and will be able to deliver on the promises they make. Having made that assumption, there are really...

It’s Australia Day!

And I am reminded that when I was a kid going to a state primary school back in the early fifties, the whole school used to assemble in the quadrangle on a Monday morning. We’d stand to attention, the headmaster would lead us in singing the national anthem (God Save...

Creative, really creative!

Gary Hegedus is a great video production expert… writer, director, cameraman, sound expert, etc. and, until he recently relaxed and slowed down to enjoy the fruits of his labours, shot many videos for clients, friends and colleagues of mine. He’s always had an...

A family gallery is critical

Now, what is a family gallery? Very simple – it’s a collection of testimonials… the most powerful marketing device known to mankind. Why? Simply because it is other people saying that your company, product or service delivers on the promises you make. It’s...