by Winno | Oct 30, 2017 | More business
Sometimes, we are too close to our business to know what we’re doing right and what we’re doing wrong. We need to get some external advice. To achieve this, you can set up a client advisory board. How do you do that? It’s very simple. You phone, say, four or five...
by Winno | Oct 27, 2017 | TV Commercials
When you’re part of a creative team sometimes its darned difficult to find something different to say or an angle to make the client’s product or service interesting. Potato crisps would have to be in that category so here the agency has tried a Monty Python approach....
by Winno | Oct 25, 2017 | Develop yourself
The other day I was sitting quietly in my office working away when I noticed a humble, bumble bee buzzing around my ceiling. A minute or two later it was followed by a flotilla of bees. Now, I believe in the rule that you apply to snakes and thus to bees… if you don’t...
by Winno | Oct 23, 2017 | Customer service
“Has your car ever received a birthday card?” This was the question my mate Jurek Leon, Director of Curiosity and retail marketing expert, asked recently when he replayed an interview I’d done with him a while back. The replay came about because Jurek was savvy enough...
by Winno | Oct 20, 2017 | Marketing that works
I was snoozing quietly in front of television last night when this hopping mad email from my miracle worker, Felicity, exploded into my inbox! “Maybe I’m just being a little bit precious, but I have to say that when I saw a variation of this in a shop window...
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