People often forget how important the signage is on their motor vehicles. Often it is illegible, nonsensical or plain unhelpful. So, if you have a vehicle that is constantly on the road around the areas of your business, it’s a great idea to give your signage some thought to get attention, gain great exposure and real advantage.
Here are a couple of winners and a loser that I’ve spotted recently.
Photo 1 captured from my vehicle on a very wet day doesn’t give you any idea of what the product is. All it gives is is the name of the company (at least I think so).
Now maybe I’m not the target market so it doesn’t matter but what if there is somebody in the target market for the product who didn’t know it was available in the area? Wouldn’t they want to have more info? And I might even become a potential purchaser if I had some idea of what their product or service could do for me.
Photo 2 two shows a really good effort because it separates this plumber from any of his competitors. What a great name… Murphy the Plumber! You know exactly what he does and it’s an easy name to remember should you need a plumber. I also love the piquant humour, albeit the font size is a bit small, “Oh Danny boy the pipes, the pipes are calling…” It kinda says that they are fun people to deal with doesn’t it?
When I saw the signage on the van in photo 3 it caused a trickle of envious dribble to run down my chin. I love great copy and the words on that van were, quite simply, great copy.
That wonderful positioning line “The milk with the maximum Moo” made me almost spill my coffee in my lap as I stood to applaud. It promises a great benefit in one line and just six words. Sure, I don’t know what maximum moo in your milk does for you is but it sure as hell sounds like the milk is pretty good.
Great work and it sticks out like, shall we say, cows udders?
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The point I’m trying to make?
Wherever you have signage make sure that it spells out what you do, maybe what you can do for the target market and how to contact you if it isn’t bleeding obvious.
Your signage is important… if people don’t know you and can’t find you, you’ve got problems.
Another way to get you sign looked at, albeit by a limited audience, is to have something personal about the target market in the advertisement. This back of the bus sign got my immediate attention (I almost ran off the road in fact) because it had a photo of my grandson! You’ll recognise him… he’s the good looking fella.
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