by Winno | Aug 30, 2017 | Marketing that works
If you’re a regular reader of my blogs you’ll know how much it upsets me to see big full-page advertisements with just a picture and a few meaningless words or, worse still, no words at all. I’ve always believed that great advertising gives people...
by Winno | Aug 28, 2017 | Develop yourself
“When negotiating, the average person looks without seeing the meaning of the body language” my friend Derek Arden, one of the world’s foremost experts on negotiation, says in a recent article. What he says is worth reading so I reproduce his article here: One of my...
by Winno | Aug 25, 2017 | Marketing that works, More business
I love getting emails from my local suppliers for two reasons… number one, because I’m a potential purchaser, and two, because I just love getting marketing material! I always enjoy getting an email from the wholesale butcher from whom we buy our meat. This one...
by Winno | Aug 23, 2017 | More business
In an article in Forbes magazine, Forbes Staffer Caroline Howard writes “People are sometimes confused about the difference between innovation and disruption. It’s not exactly black and white, but there are real distinctions, and it’s not just splitting...
by Winno | Aug 21, 2017 | Marketing that works
It is always fairly easy to write adverts for products and services that are inoffensive, straightforward and accepted by the target market (although making your advert stand out from the crowd, get attention and say something that persuades people to buy is still...
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