I always love it when an expert in their field gives me great ideas in a simple and memorable way, a trick of the trade. For example, I always remember a girl at a bakery explaining that “Bread in a brown paper bag keeps crustier but bread in a plastic bag keeps fresher for longer”.

A handy tip I find useful any time I’m buying the staff of life.

I got another great tip when I went on a ‘Waste Tour’ to see what happens to our municipality’s garbage and, along the way, I was given the lowdown about recyclables.

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Now, my wife and I often war about which plastic can be recycled and, in an instant, our differences were easily resolved!

“If you can scrunch the plastic or plastic film into a ball in your hand it’s not recyclable”. How simple is that to remember? Ah, no more fights in the Marsh household! We’ve got a trick of the trade.

Tricks of the trade help people who don’t know much about what we do to remember both us and what we do. Giving people help and advice is a great way to build relationships with them and overcome that dread disease the curse of assumption. That’s the belief that everyone knows what we know which, of course, they don’t!

What tricks (or tips) of your trade can you share with your clients, customers, patients or prospects? What simple ideas do you know you can share with them?