by Winno | Jun 30, 2017 | Customer service
Regular readers of my articles will know that I’ve been bleating about the poor service some medical practices deliver to their patients (me included) not in terms of the treatment they provide but rather in the way they interact with people in the reception area....
by Winno | Jun 26, 2017 | Marketing that works
Yes, I know I berate advertisers for pointless, non business generating adverts, but I’ve gotta forgive the Xero accounting software people for this! I reckon it gets the point across to its target market of farmers beautifully well. We all know that most...
by Winno | Jun 23, 2017 | TV Commercials
You really do have to love this one. It’s a commercial for New Walkers Poppadums and it certainly rocks! Did it sell any Poppadums for the Walker Company? I don’t know but who cares? Just enjoy it! Pick Winno’s Brain If you’ve got a knotty problem or you’d like...
by Winno | Jun 21, 2017 | Marketing that works
I must confess… of all the fast food options we have available my favourite is Red Rooster. That means I have the app and as a result get all the Red Rooster promotional materials. I must admit I was a bit taken aback when I received an email to tell me that I could...
by Winno | Jun 19, 2017 | Speaking Skills
Never ever say “thank you” When you have finished your speech (and have the audience eating out of your hand), never ever say “thank you”. You see, it is the audience who should thank you for the opportunity of hearing your words. Finish,...
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