… how many pictures is a demonstration worth?

The other day I was in a supermarket and I noticed a woman demonstrating an air freshener. I asked her whether it would be any good for my car which does build up a lot of doggie smells.

In response she handed me a big box with a hole in it and said, “Have a sniff at the hole and tell me what you smell”.

Well, I’ve got to admit, I smelt a delightful fragrance, fresh, pure and clean, tinged with lavender.

Then she instructed, “Take the lid off the box”. I did as instructed and inside was the dirtiest, smelly old shoe. It would make a camel’s armpit smell like heaven (that’s on the basis that a camel does have an armpit).

“Would that clean up the smells in your car?” she asked.

“Of course it would,” I said.

“How many would you like?” she asked me with a happy smile.

“I’ll take three,” was my answer.

So, although I do love my allegiance to descriptions using words and my delight with pictures that really illustrate, I’ve got to admit that a powerful demonstration works gangbusters.

The question for you quite simply is… what can you demonstrate in your business that will make a powerful impact to really build sales?