Making social media really work for you

Every person and their dog is using social media in some way or another. Some use it because it really works for them; some are hoping to get business; some to see their name in “print” and some don’t really have anything in mind but want to get lots of followers....

A great selling email

I think I’ve talked about these guys before but I reckoned it was worth while letting you see one of their mailings of father’s day gift suggestion. Not a lot of suggestions (although this email was the second tranche of suggestions) but a good cross section of...

Get a hobby!

Some time ago I went to hear Norman Swan, on “Living with purpose, building on health”. Dr Swan is best known amongst many things as the producer and presenter for the Health Report on ABC Radio National. It was absolutely fantastic. He talked for an hour...

Another commercial

Not a humorous one today I’m afraid but one that will get you thinking. I don’t know whether you watch Gruen on Australia’s ABCTV but they have a challenge called The Pitch where two agencies are asked to prepare a commercial to sell a difficult or impossible product...

More about signage

In this blog I’ve often stressed the importance of your signage. People who know of you but haven’t yet visited you need to be able to find you; even more importantly your signage must capture the attention of people who don’t know of you but may be interested in...