A smart guarantee

One of the banes of air travel is standing around after you’ve arrived at your destination waiting interminably for your luggage to show up on the baggage belt. It seems to take ages and you’re itching to get going! Knowing how much that annoys travellers, Alaska...

Another commercial

Remember those TVC’s we saw a few years ago with babies dancing mirror imaging people in shop windows and doing stuff on roller skates? Well I’ve discovered another one of similar ilk from Evian which must have cost squillions to make and already, after only 2 views,...

Smart thinking

Following on from my article about how smart Aldi is with their idea of getting people to bring their trolleys right back to the store door (although nevertheless the other day I saw a store where they had collection points like the big expensive boys) I’ve...

Exciting interest

I’ve been particularly impressed by Rebekah Carey, a switched on mortgage broker whose newsletter I avidly read every time it comes out. Always something of value or interest! I particular liked this recent newsletter (below) with information that piqued my...

Be an Ambassador for Your Boss!

You know there is an opportunity for you to generate new customers for the boss. And how do you do that? Well, it’s very simple. You become a walking, talking ambassador for the business. And that’s pretty easy to do. You see, every day you meet people in social...