Write and talk proper!

I dislike poorly written and spoken English (not that I always get it wrote but I do try!) and believe that it is detrimental to both you and your company. Here’s some staggering information to support that view. In an article* for Harvard Business Review, Brad Hoover...

Only the Japanese…

Could show this level of care and concern. Business Insider reports that Japan is keeping an entire train station open for just one passenger. That’s real customer service! See the story here. Pick Winno’s Brain If you’ve got a knotty problem or you’d like Winston to...

It’s just attitude

In his wonderful Executive Briefing newsletter, my mate Derek Arden told me about Blue Monday, a malaise common in the UK, and how he recommends overcoming it! “Blue Monday, like Black Friday, is an expression dreamt up by marketing departments. The third Monday in...

Another commercial

Sometimes you see something so creative and memorable that, whilst it may not be an advert, it is so well done that the company for whom it was made really positions itself in your mind. This one is such an example and you’ll recognise the company concerned as...

Twenty-five great ideas

For the December edition of my audio program, Business Marketing, I asked five of my expert contributors to give me their 5 top tips  business people like you and me should be incorporating in planning for a great new year. And what an incredible range of ideas we got...