Being seen

I have often written about external signage and that you must remember to make it stand out because I don’t see the value of having signs that blend into the background like so many do! For example, medical and veterinary practices love having signs that feature white...

Another commercial (or three)

Now these three commercials from IKEA really get their message across with a bit of humour and no spoken audio. You’ll realise how well you understand their message when you see them, I think! “Cerdo limpia tu casa” roughly translates as “Pig clean your house!” Watch...

Make signage work for you

Almost every retailer and many professionals rely on passing trade to generate business.  Why is it then they sometimes try and stop people coming into their premises?  Sounds strange doesn’t it?  But it’s true.  How often have you passed a business and seen signs in...