by Winno | Nov 26, 2014 | Marketing that works
‘Revolutionary’ is a word that gets noticed. It tells people that here is something new. Something that hasn’t been tried before, something that will put you ahead of the pack. Use it as a grabber in sentences like: “This revolutionary idea will save you heaps’’; “A...
by Winno | Nov 24, 2014 | Marketing that works
Many people flinch when they see some of the adverts I have written. That’s because they are all full of copy, lots of words, for people to read. People often tell me that “Nobody is going to read that much copy.” I believe that nothing could be further...
by Winno | Nov 21, 2014 | Learning to lead
The more things change, the more they stay the same! Here we are just about 10 years on and we have another puppy going to puppy school so that we can be reminded of what we must do to ensure that our puppy grows into a good obedient dog. Ten years ago it was Millie,...
by Winno | Nov 19, 2014 | Other
The editors of the Collins English Dictionary have updated the print edition to include 50,000 new words that are now widely used. These include “twerk”, “textonym” and “bitcoin”. The 12th edition of the dictionary includes some...
by Winno | Nov 17, 2014 | Other
This isn’t a request for advice that will change the world but it is something that has vexed me. Let me explain. Recently I read an article about passwords that are more difficult for people to hack and the author suggested that you could take the first letter...
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