Dumb ideas

I’m gunna start a report to you occasionally titled “dumb ideas” in which I’ll give my opinion on things people do that I reckon are dumb. Now, you might not necessarily agree with me but at least I hope that it’ll make you think! And here are the first two dumb...

Job hunting… if it doesn’t work

Just the other day I read of a young man who had applied for over 700 jobs and never even got an interview for any of them. That’s a dreadful result and must be very dispiriting for the man concerned. It’s been on my mind ever since I read about it so I thought I...

Unbelievable

You’ve no doubt read what the world is doing with 3D printers but I am gobsmacked by what has been “printed” here. The world moves at an ever increasing pace and it makes me wonder just what changes we will see in what remains in each of our lives. It also raises the...

Another commercial

I am grateful to Allan Roark, a great friend and owner of the fantastic Archers Manor Conference Centre in Launceston, for letting me know about this different approach to promoting beer. Allan sent it on from Business Insider who reported, “Normally beer...

What makes guarantees work

Felicity, my miracle worker, makes a great point about guarantees as she explains here: I was listening to a radio ad for an energy supplier the other day, which was basically the 2 radio presenters reading a script. First point – how frustrating it is for people to...