Attitude is everything

If you heard me speak, or even just met me in passing, then you’d know that I reckon having the right attitude is everything. In fact, I often quote the late Zig Ziglar’s line… It’s your attitude not your aptitude that determines your altitude!...

Overusing words

My miracle worker, Felicity, was having a bit of a rant today about how some people go over the top with some words, So I’ve asked her to vent her spleen here… One of the things I dislike most about marketing is the overuse of buzz words. It seems the latest of these...

Another commercial (but this one is almost static)

Whilst I generally try to show you a clever or humorous video commercial, this one departs from my routine and I’m really delighted to give it  accolades for an ingenious idea, well executed on a billboard. Yes that’s right, a billboard. I’m indebted to Leo Petrik for...

How to raise delinquents

Here are two notices I received confirming bookings I had with the provider, one by SMS from a heath professional and the other by email from a restaurant. And what do they invite me to do? Cancel. Yes, that’s right both of them make it easy to cancel by raising it...