A marketer’s trick that will rev up your business!

Too often business people tell me that they have so much to do they don’t know where to start. Well, that should never be the problem. If you don’t know where to start, just remember the wisdom of our old pal Pareto. It will get you off to a flying start. For those of...

Apple – utterly gobsmacking!

Its thirty years since Steve Jobs released the apple Mac on January 24 and there a number of videos that pay tribute to the first of a series of apple world changing devices. If you haven’t seen them it’s worth watching them And just saying “Wow!” Fifteen locations on...

Another commercial

You know sometimes we get hardened to messages that really should resonate with us and we become oblivious to them. That’s why occasionally those who make commercials have to take a bold, new creative approach and sometime it jut works as it does in this one which has...