by Winno | Jan 31, 2014 | More business
If you have followed my writings over the last two years you would know that I took my Mazda dealer to task sometime ago. You see I had bought a new Mazda from the dealership and so had my wife. From the time we bought the cars we never heard from anyone in the...
by Winno | Jan 27, 2014 | More business
The secret of success in business, any business, is to be a better marketer of what you do, than doer of what you do. Now I know that you are good at doing what you do, the real question to ask yourself is, “How good am I at marketing what I do?” In his great book,...
by Winno | Jan 24, 2014 | TV Commercials
Well, no, really it’s not because it’s probably been made by some talented person for a bit of fun. So they didn’t get into any legal trouble they’ve made up a dummy company name. The great thing is that it went viral with almost 8 million views. If I’d been Heinz I...
by Winno | Jan 22, 2014 | Develop yourself
As you may know, I’ve been a professional speaker for many years, which means I earn a major part of my income from travelling the world and speaking at conferences and meetings. It really has been a great career choice and one I would recommend to anyone who...
by Winno | Jan 19, 2014 | More business
My local Council proudly announced in a bulletin I’ve just received that we can expect even better service from them following the introduction of a Customer Service Guarantee. “When we fail to meet a target,” they say, “We will let the community know what...
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