Courtesy not!

I’m a believer that in relationships with customers and clients it’s always a great policy to be polite and courteous. Only as a last resort should you “heavy” them. We’ve been getting our newspapers from the same newsagency for the last 35 years and have always...

A couple of video commercials that appeal

Nando’s, a fast food outlet has always produced commercials with a piquancy like their peri peri sauce and these two, part of a series, have a bit of fun in them. The agency tells us that they portray interesting conversations and situations that can happen when...
What’s this all about?

What’s this all about?

Obviously the owners of the company who paid lots of money to run this advert in a glossy magazine thought it was great, but I wonder how many enquiries (and thus how much actual business, the real point of any advertisement) this one produced for them. Let’s look at...

Create action

“Taxi drivers are great philosophers aren’t they?” I thought to myself as I listened to the guy driving me back to the airport the other day! They have a way of sometimes very aptly summing up the meaning of life and the universe. You see what had happened was that I...

Stories are Sensational

If you need to explain something to someone and you just can’t think of anything else, tell a story. The story has to be true of course, no fibs or twisting the truth. For example, when someone says, “It’s too expensive” you might say something like… “We had somebody...