by Winno | May 31, 2013 | Learning to lead, Marketing that works
Here’s a great TVC that is designed specifically for the younger, digitally literate market and does it well, really well. However, I can imagine lots of older people (far older than me of course!) sitting there watching it and wondering what it’s all about....
by Winno | May 30, 2013 | Marketing that works
Quite often I see full-page adverts in the Saturday weekend magazine of “The Age” (and I suspect that they are repeated in other newspapers around Australia at huge cost). Two -thirds of the advertisement is taken up by some gauze screened photograph of a woman...
by Winno | May 27, 2013 | Other
With Mother’s Day just gone and millions of mothers having had breakfast in bed (and probably all over the bed!) and receiving lots of sincerely given but unwanted presents I had to laugh at some of the suggestions that advertisers made to gladden the heart of any...
by Winno | May 24, 2013 | Other
Recently it was reported that the Channel 9 network had declined to run this Greenpeace commercial because they believed it was “offensive”. I’m not sure who they felt it offended… viewers or Coca Cola but I suspect it was the latter. In my opinion it was just a wake...
by Winno | May 20, 2013 | Marketing that works, More business, Recommendations
The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring. The only place he does any pencil pushing is in his front garden where these three pencils are firmly pushed into the soil as...
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