Get a FREE thriller! Great marketing!

A colleague and author friend of mine, Fred Schäfer, has published all 10 of his books as ebooks. In each of his books there is a brief description of all his other books. So if you like his free book you’ll know there are more books, what they are all about and...

Testimonials are Terrific, 3!

So what do you suggest that happy customers or clients say in a testimonial? Well, think about it. What are people looking for when they are trying to find the right person to do business with? The answer is the good old-fashioned qualities they’ve always looked for…...

Carrot always beats stick!

Recently I was up in Nhulunbuy in the Northern Territory staying with my daughter, son-in-law and young family. It’s a great community and has a population of around 4,000 many of whom are Yolngu Aboriginal people. Now, as you can imagine, because of the other natural...

Another video commercial

A very funny, Dutch Commercial, that gets a point across about insurance but really it is just a “tombstone” advert… getting their name across And not asking for any action.  Centraal Beheer are an insurance company from Netherlands and is part of Achmea, the largest...