Getting proofreading right

There you are, you relax and take a big breath coz you know you’ve written a masterpiece. It’s an article, a letter, a flyer, info for your blog, website or Facebook page and you know it’s great. You check it a couple of times and are satisfied it’s all word perfect...

Do it!

95% of achievement comes from just turning up! It was film star Woody Allen who first explained that it’s not at all important whether you do something right or wrong but rather that you do something. For example, most people say “I’ll do something...

TV commercials that make you think

There are many TVCs that are made and run pro bono and most of them are good and deliver a powerful message. However, from time-to-time you see ones that use great actors, have high production values and yet are pointless or too clever by half. Unless I’m stupid I...

Know the price equation

When we were little children our mother sat us on her knee and told us something we have never forgotten. And what was it? She said, “Darling in life you get what you pay for”. Because our mother, that dear wise fount of all knowledge said it, we took it as truth and...

Working like dogs!

Here’s a great photo I wanted to share with you from a photo essay about the elite special forces, published in Foreign Policy recently. Isn’t it amazing what we can train dogs to do?