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Welcome to the Business Marketing References

Unearth all those extra treasures and additional ideas that Winston talked about on his unique audio magazine “Business Marketing”

Missed the first installment of a facinating interview? Back editions of Business Marketing are avaliable! Give us a call on 03 9803 7555.


May 2013

Track 2 Humanising your Brand, part 4.
(Interview Trevor Young) 

Contact Trevor on:
~ e: trevor.young@prwarrior.com
~ w: www.prwarrior.com
~ p: AUS 0412 368 683           Overseas + 61 412 368 683

Book: "microDomination: How to leverage social media
and content marketing to build a mini-business empire
around your personal brand"

Track 3
Letter of the Month
 

Winno's email with Richelle from Apple


Track 4 Blogging made easy, part 2
(Gihan Perera)


Contact Gihan on:
~ e: gihan@gihanperera.com
~ w: www.gihanperera.com
~ p: AUS 02 8005 5746         Overseas: +612 8005 5746

Gihan's Book – Out of Office 

 

Track 5 Developing an app for Business.
(Interview Wayne Berry)
 

Contact Wayne on:
~e: wayneberry@topgunba.com.au
~w: www.topgunba.com.au
~ph: Aus 03 9521 0500         Overseas +613 9521 0500

Johnnorth@evolvemobile.com.au

Track 6
How to generate heaps of prospects, part 11
 


Track 7 Using email to market your business, part 2
of a series (With Donna Hanson)
 

Contact Donna on:
~e: donna@primesolutions.net.au
~w: www.primesolutions.net.au
~ph: Aus 03 9457 4745 Overseas +613 9457 4745

Donna's Great offer for Business Marketing subscribers

 

Track 8 9 Twitter tips to generate more business
with
Terry Brock


Contact Terry on:
~ e: terry@terrybrock.com
~ w: www.terrybrock.com
~ Facebook: www.facebook.com/SpeakerTerryBrock
~ Skype: marketerterryb
Track 9

The secrets to great testimonials. 

If you would like Winston to record a testimonial for you
please email Michelle miracles@winstonmarsh.com.au to
arrange, please provide a brief history on the person, a contact
phone number and a preferred day to call.


Track 10
How to conduct a customer experience audit, part 1.
(Jurek Leon) 

Contact Jurek on:
~e: info@terrifctrading.com
~w: www.terrifctrading.com
~ph: Aus 08 9312 1075            Overseas +618 9312 1075



April 2013

Track 2 The secrets to writing great blogs, part 4
(Interview Paul Hassing)

Contact Paul on:
~ e: paul@thefeistyempire.com
~ w: http://www.thefeistyempire.com/samples/blogs
~ p: 03 9417 3663 Overseas: +613 9417 3663 

Would you like Paul’s help? – Click Here for more details

Track 3
How to generate heaps of prospects, part 10.
 

 

Track 4 How to use "cat's paw" marketing.
(Terry Brock)

Contact Terry on:
~ e: terry@terrybrock.com
~ w: www.terrybrock.com
~ Facebook: www.facebook.com/SpeakerTerryBrock
~ Skype: marketerterryb 

 

Track 5 Using email to market your business, part 1 of a series.
(With Donna Hanson)
 

Contact Donna on:
~e: donna@primesolutions.net.au
~w: www.primesolutions.net.au
~ph: Aus 03 9457 4745     Overseas +613 9457 4745

Donna's Great offer for Business Marketing subscribers

Track 6 How to make your newsletter really work.
(Jurek Leon) 

Contact Jurek on:
~e: info@terrifctrading.com
~w: www.terrifctrading.com
~ph: Aus 08 9312 1075 Overseas +618 9312 1075

Track 7 Blogging made easy, part 1
(Gihan Perera)


Contact Gihan on:
~ e: gihan@gihanperera.com
~ w: www.gihanperera.com
~ p: AUS 02 8005 5746 Overseas: +612 8005 5746  

 

Track 8 Seven steps to increase your prices.
(Interview Geoffrey Vautier)
 

Contact Geoffrey on:
~ e: geoff@geoffvautier.com
~ w: www.geoffvautier.com
~ p: Overseas + 64 212 459 014

Book: "How to increase prices: Seven steps to make it
happen-AND-keep the customer
"

Track 9
Humanising your Brand, part 3.
(Interview Trevor Young) 

Contact Trevor on:
~ e: trevor.young@prwarrior.com
~ w: www.prwarrior.com
~ p: AUS 0412 368 683 Overseas + 61 412 368 683

Book: "microDomination: How to leverage social media
and content marketing to build a mini-business empire
around your personal brand"

 

Track 10
Letter of the Month  

~ The little red envelope
~ A Thank you from Aaron Whear
~ Google Letter
~ Brivis Letter
~ Red Cross Letter



March 2013

Track 2 The secrets to writing great blogs, part 3
(Interview Paul Hassing)

Contact Paul on:
~ e: paul@thefeistyempire.com
~ w: http://www.thefeistyempire.com/samples/blogs
~ p: 03 9417 3663 Overseas: +613 9417 3663 

Would you like Paul’s help? – Click Here for more details

Track 3
L
etter of the Month - How a great Real Estate Agent does
it, part 2 (Interview Geoff Earney)

Contact Geoff on:
~e: geoffearney@methven.com.au
~w: www.methven.com.au
~ph: Aus 03 9726 8888 Overseas +613 9726 8888

Geoff's Letter
 


Track 4 How should you address your customers?
Jurek Leon 

Contact Jurek on:
~e: info@terrifctrading.com
~w: www.terrifctrading.com
~ph: Aus 08 9312 1075 Overseas +618 9312 1075

Track 5  

The critical questions your marketing must always answer!

Track 6 Humanising your Brand, part 2
(Interview Trevor Young) 

Contact Trevor on:
~ e: trevor.young@prwarrior.com
~ w: www.prwarrior.com
~ p: AUS 0412 368 683 Overseas + 61 412 368 683

 

Track 7 How to generate heaps of prospects, part 9.
Track 8
How to stress less and get more value with Social Media.
(Gihan Perera)


Contact Gihan on:
~ e: gihan@gihanperera.com
~ w: www.gihanperera.com
~ p: AUS 02 8005 5746 Overseas: +612 8005 5746
Track 9

The Klout Principals of Success.

(Terry Brock)


Contact Terry on:
~ e: terry@terrybrock.com
~ w: www.terrybrock.com
~ Facebook: www.facebook.com/SpeakerTerryBrock
~ Skype: marketerterryb


February 2013

Track 2 What you shouldn't be worrying about with your website.
(Gihan Perera)

Contact Gihan on:
~ e: gihan@gihanperera.com
~ w: www.gihanperera.com
~ p: AUS 02 8005 5746 Overseas: +612 8005 5746
Gihan's ebook from Amazon - Kindle version only $2.99
The Busy Entrepreneur's Guide to Making More Sales on Your Web Site
www.tinyurl.com/a6cc856 

 

Track 3 How to generate heaps of prospects, part 8 


Track 4 Preparing your staff for a price increase with
Jurek Leon 

Contact Jurek on:
~e: info@terrifctrading.com
~w: www.terrifctrading.com
~ph: Aus 08 9312 1075 Overseas +618 9312 1075

Track 5
Letter of the Month - How a great Real Estate Agent does

it, part 1 (Interview Geoff Earney)

Contact Geoff on:
~ e: geoffearney@methven.com.au
~ w: www.methven.com.au
~ p: AUS 03 9726 8888    Overseas +613 9726 8888
Geoff's Letter
 

Track 6 Humanising your Brand
(Interview Trevor Young) 

Contact Trevor on:
~ e: trevor.young@prwarrior.com
~ w: www.prwarrior.com
~ p: AUS 0412 368 683   Overseas + 61 412 368 683

Track 7 The secrets to writing great blogs, part 2
(Interview Paul Hassing)

Contact Paul on:
~ e: paul@thefeistyempire.com
~ w: http://www.thefeistyempire.com/samples/blogs
~ p: 03 9417 3663 Overseas: +613 9417 3663 

Would you like Paul’s help? – Click Here for more details

 

Track 8 Making sure that you keep your cyberspace business safe,
part 3
(Interview Michael McKinnon)

Contact Michael on:
~e: mmckinnon@avg.com.au
~w: www.avg.com.au
~ph: 613 9581 0845
~ph: Aus 03 9581 0845 

 

Track 9
How to use outsourcing to extend your reach.
(Terry Brock)


Contact Terry on:
~ e: terry@terrybrock.com
~ w: www.terrybrock.com
~ Facebook: www.facebook.com/SpeakerTerryBrock
~ Skype: marketerterryb 

www.speedtest.net


As mentioned in the Introduction, if  you are
interested in Denny Hatch's Newsletter, please
click on the following link:
 

http://www.targetmarketingmag.com/


January 2013

Track 2 Why you must get your video online... and how to do it!
(Gihan Perera)

Contact Gihan on:
~ e: gihan@gihanperera.com
~ w: www.gihanperera.com
~ p: AUS 02 8005 5746 Overseas: +612 8005 5746 

 

Track 3 How to generate heaps of prospects, part 7 


Track 4 Winning with do it yourself PR, part 2
(Interview Jules Brooke) 

~Do it yourself PR: www.handleyourownpr.com.au
UK - www.handleyourownpr.co.uk
US - www.handleyourownpr.com
~e: jules@handle.com.au
~w: www.handle.com.au
~ph: 0409 494 490  Overseas +61409 494 490
Ebook
: 5 Steps to running your own campaign

References - www.sourcebottle.com
www.mediabag.com

Track 5
How to ensure that everyone in your business is

a salesperson (with Jurek Leon) 

Contact Jurek on:
~e: info@terrifctrading.com
~w: www.terrifctrading.com
~ph: Aus 08 9312 1075   Overseas +618 9312 1075

Track 6 Letter of the Month - Geoff Earney's Christmas Letter 

Geoff's Letter

Track 7 Another cornerstone for success with Wayne Mansfield
Cold calling for scaredy cats - $195
http://www.stumpjump.net/products/ColdCalling.htm
e ~ wayne.mansfield@272mail.com  

 

Track 8 The 6 golden rules of email marketing, part 3
(Joel Montgomery) 

Contact Joel on:
~ e: joel_montgomery@powerbuy.com.au
~ w: www.powerbuy.com.au
~ p: 0438 385 635   Overseas +61438 385 635

Track 9
The secrets to writing great blogs
(Interview Paul Hassing)

Contact Paul on:
~ e: paul@thefeistyempire.com
~ w: http://www.thefeistyempire.com/samples/blogs
~ p: 03 9417 3663   Overseas: +613 9417 3663 

Would you like Paul’s help? – Click Here for more details

Track 10
What's new in the new media?
(Terry Brock) 

Contact Terry on:
~ e: terry@terrybrock.com
~ w: www.terrybrock.com
~ Facebook: www.facebook.com/SpeakerTerryBrock
~ Skype: marketerterryb

Terry's Achievement Update

Track 11
Making sure that you keep your cyberspace business safe,
part 2
(Interview Michael McKinnon)
 

Contact Michael on:
~e: mmckinnon@avg.com.au
~w: www.avg.com.au
~ph: 613 9581 0845
~ph: Aus 03 9581 0845

 


Archives: 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 201020112012

  • Not just a pencil pusher!

    The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring.  The only place he does any pencil pushing is in his front garden where these three pencils …

  • Another commercial

    Pardon me for delving back into the past, probably before many of you were born, but I read recently of  the passing of my wife’s alter ego, Mrs Marsh (of Colgate toothpaste fame). My kids all grew up around the …

  • Seeking referrals is critical.

    Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations. It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% …

  • What will dogs do next?

    The other day I met a Groodle who is an Assistance Dog.  They are trained to alert their diabetic owners in advance of low or high blood sugar events before they become dangerous.  The owners can take steps to return …

  • Get out there!

    I went to a free seminar last night and I can tell you that free was the price I should have paid!  However, I’ll bore you with the reasons why in a later blog. However, I did run into a …

  • Put Out a Press Release!

    If you’ve got great a story to tell its well worth getting it out to the media which reaches your market. If it’s of interest to people in your local area, for instance, then trying to get your story in …

  • This guy is great… don’t miss him!

    Hear this guy this weekend!

  • Simple but powerful.

    I don’t know how this commercial escaped me at the time but maybe coz it was screened in the USA during the London Olympics (and I don’t think it aired out our way). Although Nike weren’t Olympic sponsors it apparently …

  • Don’t miss this great opportunity whatever you do!

    Open Doors at McDonalds: If you want to see how the world’s most successful franchise and master of systems does it, you won’t want to miss the opportunity to take this tour.  It’s a chance to understand how they do …

  • Perving for profit

      I really do get disappointed and, yes, sometimes outraged, by the way advertisers portray women in advertisements.  Now I have nothing against using images of women, or men for that matter, to illustrate the point of an advertisement.  After …