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Blog Archives
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Not just a pencil pusher!
, The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring. The only place he does any pencil pushing is in his front garden where these three pencils …
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Seeking referrals is critical.
, Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations. It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% …
Categories Learning to lead, Marketing that works, More business, Tips & Tricks
Tags Leadership, Management, Marketing, Sell more, Small Business, Wow!
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Get out there!
, I went to a free seminar last night and I can tell you that free was the price I should have paid! However, I’ll bore you with the reasons why in a later blog. However, I did run into a …
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Put Out a Press Release!
, If you’ve got great a story to tell its well worth getting it out to the media which reaches your market. If it’s of interest to people in your local area, for instance, then trying to get your story in …
Categories Marketing that works, More business, Recommendations
Tags ideas, Inspired thinking, Marketing, Small Business
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The Vet who really cared
, We were up the country and my much loved Groodle, Millie, could hardly walk with a hugely swollen paw so I took her to the local Vet, Dr Andrew. He couldn’t have been more caring and understanding of both my …
Categories Learning to lead, Tips & Tricks
Tags Creative, Customer Service, Leadership, Service, Small Business
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Now here’s a great billboard
, External signage should always be eye catching otherwise what’s the point? When the sign is a billboard designed to make an impact on passers by, the message should be brief, memorable and to the point. The font should be big …
Categories Marketing that works, Tips & Tricks
Tags Ads and Advertising, Clever, Marketing, Small Business
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Something to chew on and something to chew over!
, Yep, that’s what you’ll get if you book in for the breakfast I’ve organised to hear Jurek Leon, this coming Friday. Jurek is one of the most interesting, entertaining and practical customer service gurus I’ve ever met or listened to …
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Making sponsorship work
, On a plane the other day I sat next to a young guy who was one of a large contingent from a big company heading for a conference the company was sponsoring. “So, what are you going for?” I asked. …
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I’m looking forward to breakfast with you!
, G’day and welcome back to business after what I hope was a relaxing and refreshing break for you! At the risk of being eggscruciating, I sincerely hope that the Easter Bunny brought you eggsactly all you wished for! Can I …
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How To Make A Viral Video
, A speaking colleague in the States alerted me to this interesting report on creating viral videos. Whether you’re planning to try your luck at making one or not it’s great information… and you get to see some of the best.
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