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Blog Archives
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Seeking referrals is critical.
Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations. It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% …
Categories Learning to lead, Marketing that works, More business, Tips & Tricks
Tags Leadership, Management, Marketing, Sell more, Small Business, Wow!
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Small Talk Is BIG For Your Business!
When people do business with you one of the things that research tells us is that they like to be made to feel welcome. The best way to do that is to make sure that you greet them in a way that makes them feel good and then make small talk.
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Creating a winning business.
He lived in a little country town, and he’d been voted the best fish and chip shop in New Zealand because his results were incredible. People queued outside his fish and chip shop every night of the week to buy …
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A great relationship builder:
My grandfather, old H A Wright, was an Englishman to his boot straps and one of what Napoleon called a “nation of shopkeepers”. He loved his grocery store in Bayswater, Western Australia and, as a kid, one of my first …
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Bag a simple idea!
I saw this way of really tangibilising a great offer in a store in downtown Honolulu recently (says he name dropping). The store could have just plastered “20 percent off” offers everywhere but it wouldn’t have the same impact as …
Categories Marketing that works, More business, Tips & Tricks
Tags Clever, ideas, Profits, Sales, Sell more
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Rev up your sales!
I see that my mate Wayne Mansfield is running his fantastic seminar “Cold Calling for Scaredy Cats!” around Australia during February. This is, in my opinion, the best 3 hours you can invest to rev up your selling skills. I …
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My top recommendations for your summer break!
Here’s a selection of great products I have personally used and highly recommend if you’re looking for ideas to feed your brain
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How to Get Leverage in Your Life!
There was an Italian fellow, Senor Vilfredo Pareto, an economist who was around at the end of the nineteenth century and one day he noticed that 20% of the pea pods in his vegetable garden yielded 80% of the peas; …
Categories Develop yourself, More business, Tips & Tricks
Tags Challenge yourself, Develop yourself, ideas, Marketing, Sell more, Small Business
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Horse racing drags in the affluent!
My favourite researchers, Roy Morgan, have had a quite timely look at who actually goes to the races (not those who watch it on TV or listens on the radio or whatever) and the results reveal a juicy target market …
Categories Marketing that works, Uncategorized
Tags Ads and Advertising, Current Events, Marketing, Sell more, Stand out
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Make sure they can read it…
Make sure they can read it… Coz if they cant you’re wasting your time!
Categories Marketing that works, Recommendations, Tips & Tricks
Tags Ads and Advertising, Marketing, Sell more, Stand out
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