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Blog Archives
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Not just a pencil pusher!
, The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring. The only place he does any pencil pushing is in his front garden where these three pencils …
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Seeking referrals is critical.
, Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations. It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% …
Categories Learning to lead, Marketing that works, More business, Tips & Tricks
Tags Leadership, Management, Marketing, Sell more, Small Business, Wow!
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Put Out a Press Release!
, If you’ve got great a story to tell its well worth getting it out to the media which reaches your market. If it’s of interest to people in your local area, for instance, then trying to get your story in …
Categories Marketing that works, More business, Recommendations
Tags ideas, Inspired thinking, Marketing, Small Business
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Perving for profit
, I really do get disappointed and, yes, sometimes outraged, by the way advertisers portray women in advertisements. Now I have nothing against using images of women, or men for that matter, to illustrate the point of an advertisement. After …
Categories Learning to lead, Recommendations
Tags Ads and Advertising, Inspired thinking, Marketing
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Now here’s a great billboard
, External signage should always be eye catching otherwise what’s the point? When the sign is a billboard designed to make an impact on passers by, the message should be brief, memorable and to the point. The font should be big …
Categories Marketing that works, Tips & Tricks
Tags Ads and Advertising, Clever, Marketing, Small Business
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Making sponsorship work
, On a plane the other day I sat next to a young guy who was one of a large contingent from a big company heading for a conference the company was sponsoring. “So, what are you going for?” I asked. …
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Another video commercial
, There’s no laughter in this one… it’s just extremely well done and gets the point across particularly to a mum who faces the task frequently. I reckon sales of Vim would have gone up and, after all, that’s what you …
Categories Marketing that works, Tales
Tags Another Commercial, Clever, Creative, Marketing
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Creating headlines and subject lines that get attention, part 4!
, Now another way to produce an attention getting headline is to put yourself in your prospect’s shoes.
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Another Commercial: Using Elvis to get a message across.
, Local councils are not normally known for their sense of humour or ability to think outside the square so let’s hear it for the Torfaen Council in Wales who used great imagination to get a safety message about winter snow …
Categories Recommendations, Tales
Tags Ads and Advertising, Another Commercial, Creative, Funny, Inspired thinking, Marketing, Stand out
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Creating headlines and subject lines that get attention, part 3!
, Now, in my previous articles on this subject I’ve shown you how to use a headline to attract attention which, after all, is the sole purpose of the headline. Done right it works marvellously well doesn’t it? Okay would you …
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