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Blog Archives
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Not just a pencil pusher!
, The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring. The only place he does any pencil pushing is in his front garden where these three pencils …
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Another commercial
, Pardon me for delving back into the past, probably before many of you were born, but I read recently of the passing of my wife’s alter ego, Mrs Marsh (of Colgate toothpaste fame). My kids all grew up around the …
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Simple but powerful.
, I don’t know how this commercial escaped me at the time but maybe coz it was screened in the USA during the London Olympics (and I don’t think it aired out our way). Although Nike weren’t Olympic sponsors it apparently …
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Perving for profit
, I really do get disappointed and, yes, sometimes outraged, by the way advertisers portray women in advertisements. Now I have nothing against using images of women, or men for that matter, to illustrate the point of an advertisement. After …
Categories Learning to lead, Recommendations
Tags Ads and Advertising, Inspired thinking, Marketing
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Another commercial
, Warning adult content – Here’s a very in-your-face commercial from France promoting the use of a condom as protection against AIDS. It gets the message across admirably although it may lead to the conclusion that wearing a condom pretty much …
Categories Recommendations, Tips & Tricks
Tags Ads and Advertising, Another Commercial, Clever, Creative, Funny, Inspired thinking
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Now here’s a great billboard
, External signage should always be eye catching otherwise what’s the point? When the sign is a billboard designed to make an impact on passers by, the message should be brief, memorable and to the point. The font should be big …
Categories Marketing that works, Tips & Tricks
Tags Ads and Advertising, Clever, Marketing, Small Business
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How To Make A Viral Video
, A speaking colleague in the States alerted me to this interesting report on creating viral videos. Whether you’re planning to try your luck at making one or not it’s great information… and you get to see some of the best.
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I love stories
, I’ve always said that stories are sensational coz they make it easy to explain things in a way that your market understands. I know very little of this company but here’s an email I received from them today which tells …
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What every traveller needs!
, This cabinet is perfect for the busy traveller.
Categories Recommendations
Tags Ads and Advertising, Clever, Inspired thinking, Technology
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Creating headlines and subject lines that get attention, part 4!
, Now another way to produce an attention getting headline is to put yourself in your prospect’s shoes.
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