Mr A Smith

22 Example Street

SAMPLEVILLE

Good morning Mr Smith,

There are two ways guaranteed to relieve the headaches of going into business!

And the aspirin I’ve attached will do it for a couple of hours. But they won’t really help with the long term headache of getting all the accounting stuff right for your business!

And believe me, the accounting side of a new business is a big headache for lots of people. That’s why I have arranged to do something about it for people like you.

You see am I an expert at looking after people in new business start ups. I have spent many years helping people who have either started a new business or bought a new business to get their accounting up and running so they don’t have any problems with GST returns, IRD forms and all the rest. It’s what I specialise in and it’s literally the only thing I do so I’m quite an authority in the area.

In a nutshell I’ll make sure you get rid of that accounting headache forever.

Now, as we haven’t yet met, we can’t be sure whether I’m the right advisor for you and vice versa. That’s why I’d like to suggest that we get together for a chat for a half hour or so. We can get to know each other and I can give you a list all of the things that you have to do from an accounting point of view so you don’t get into any trouble. At the same time you can check me out and decide whether I’m the right accountant for you.

We can then decide whether I can be of value to you and, if I am, we can take the next step. If I’m not right for you, at the very least you’ll know what you have to do as far as the accounting side goes… what could be fairer than that?

Naturally because this is a “getting to know you” meeting there will be no charge.

I know that you are probably very busy so I’ll get Mandy from my office to give you a call to arrange a suitable time for us to meet.

Yours sincerely

Jane Smith

Start Up Business Specialist

P.S. And, when we meet, I’ll explain a couple of little known secrets about what you should be doing with your car and your house so that you the get IRD working for you!

Dear

 This delicious Australian-made Christmas cake is a gift with my compliments for you and your family to enjoy. You're probably wondering why I chose to send it to you.

It's not often I guess that you receive a fruit cake through the mail ... particularly from somebody you really don't know.

That's why I chose to send a gift to you. Because you don't know me I found it hard to just pick up the telephone and ring you to introduce myself. It's the underlying reason for the gift. I reckoned that you'd know I was serious about meeting you if I sent something to get your attention.

So that's the motive. Simple, straightforward and sincere. I really do want you to invest a few minutes of your time to meet me. To hear about several money saving ideas that are working for a mutual friend of yours and mine. Ideas that are guaranteed to help you make more of your money ... in ways that are so simple and effective you'll wonder why you haven't thought about them before.

I'll have Wendy from my office phone you in the next day or so to arrange an appointment. I'm sure that ... just like the cake ... these ideas are ones that you'll want to hop into before Christmas!

Until we have the opportunity of meeting soon.

Yours sincerely,

P.S. These ideas will prove that there's more than one way to have your cake and eat it too!