Your checklist: How to become a

legend in other peoples’ minds!

   ¨       Decide your title and get used to using it.

¨      Summarize what you do it in a dramatic and compelling sentence that takes no more than 15 seconds so that people say “Tell me how do you do that?”

¨       Look like the expert (self image, personal image, tools and accoutrements).

¨      Sound like the expert (master the skill of communicating interesting information in an interesting way).

¨      Get your own Personal Assistant as soon as possible. (Ensure that they know what to say about you and their role.)

¨      Establish at least 5 reasons why prospects should do business with you. (What is unique special and different about you?)

¨      Join, attend and get involved in a Service Club or other community organisation.

¨      Create and keep building your collection of testimonials.

¨      Produce your personal introduction brochure.

¨     Prepare your Special Report.

¨     Prepare your FAQ leaflet.

¨     Record your audiotape.

¨               Put together your Personal Introduction Pack.

¨               Get your web site up and going.

¨      Prepare your standard letters, scripts and checklist.

¨     Prepare your prospect generation devices.

¨     Create your database.

¨               Introduce yourself to your database.

   ¨      Stay in touch with your database (at least 6 times each year).

         ¨      Remember the special days in the lives of your database.

¨      Establish your “thank you” and “recognition” systems.

¨      Create and regularly use your referral system.

¨               Prepare and get published a series of interesting articles.

¨               Write and send your e-zine to your data base regularly.

¨      Regularly conduct your ‘Sidewalk Survey’ or ‘Pavement Poll.’

¨     Practise, rehearse and present your talk.

¨      Devise unique and different add-on services and products to differentiate you.