What Site Visitors Find Annoying

The list of 15 irritating website practices:

• Pop-up ads
• Requiring the installation of extra software to view the site
• Dead links
• Requirement to register and log-on before viewing the website
• Slow-loading pages
• Content that is out of date
• Confusing navigation - hard-to-find pages, too many clicks
• Ineffective site search tool
• No contact information available (web form only)
• Inability to use the browser's back button
• Overdone sites - unnecessary splash/flash screens or animation
• Text that moves
• Music or other audio that plays automatically
• Poor appearance - colors, fonts, format
• Opening a new window for a link

What visitors would do when they came face to face with their pet peeve:

• 76% said they'd never come back to the site
• 74% said they'd unsubscribe from promotions and mailings
• 71% said they'd never purchase from the site
• 71% said they'd view the company negatively
• 54% said they'd complain to friends and associates
• 45% said they wouldn't buy from the company's brick-and-mortar (if the company had one)
• Only 24% said they'd take the time to complain directly to the company

Source: GrokDotCom subscribe@grokdotcom.com
Newsletter of Future Now, Inc - Persuasion Architects