Good Morning

I'm writing to you as a result of a phone call.

You see just the other day one of my clients rang me and asked whether I could send one of my team over to go through his insurances with him.

Over the last couple of years, since he and I last got together, his circumstances had changed. In particular, his kids had left school and were now working so that some of the insurance he had he didn't now require. On the other hand some of his insurances should be changed into ones that would provide him with more money on retirement.

That's the reason I'm writing to you.

If you are like most people, your circumstances and needs have probably changed over the year or so since I saw you. Because of that, I think it's time that we sat down and had a look at what you have. To find out whether there's some insurance you're paying for that you shouldn't be or, on the other hand, somewhere where the money should be diverted to provide more useful end results for you.

That's why I've appointed Fred Fansbarns. He is an insurance and investment expert. After a number of years experience as an investment manager and a financial planner I've managed to lure Fred to work for me. What he doesn't know about insurance isn't worth knowing.

I've asked Fred to call you and make arrangements to pop in and see you and sit down and review your situation with you. Then he will give you his frank, honest and very profitable professional advice.

I'm sure you'll be delighted with the information he will give you which is, of course, completely without bias or obligation.

Oh, and by the way he'll tell you about an exciting new idea which many people like you are finding to be a tremendous advantage……. from both a financial and a peace of mind perspective.

You can expect Fred, or his assistant Mary, to give you a call shortly to arrange a mutually convenient time.

Yours sincerely

Tom Broker
P.S. And he'll bring one of his mother's famous Dutch etc etc

 

from Winston Marsh's Business Marketing, March 2005

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