Letter of the Month

 

Good morning (name)!

How would you to be our guest at the movies?

Just imagine it… a night to see a just released horror movie with as much popcorn as you can eat and so much fizzy drink that you’ve got to go to the toot a couple of times!

Well, if that’s what you believe we’ve got in store for you, you’ll probably be very disappointed. That’s not what we had in mind at all.

We thought that, since you are either one of our very important clients, or someone we’d love to become one, you might like to join us to see a great movie in style and comfort.

We’d like you to meet here at the Ferry Café no later than 7-00 p.m. on day, date, month for an array of finger food snacks and a glass of an impudent little vintage bubbly I’ve been saving for a special occasion like this.

Then about 7-45, we’ll stroll to the theatre to see the preview screening of “Name of Movie”. All reports by industry critics say that this is a movie that’s not to be missed.

And, then at the conclusion of the movie we’ll use the same transport to return to the Ferry Cafe. There we’ll enjoy each other’s company along with a delicious fork delight that Alison will create specially for the occasion and a glass or two of a red and a white that I will have specially dug out of the cellar (or more of that impudent bubbly if it takes your fancy).

We think that it’ll be a fantastic night in the company of some interesting and scintillating people like you and your partner so we’d love you both to join us. Would you be kind enough to confirm that you can attend by phoning Fred on 123 4567 by date?

We look forward to seeing you then.

 

Yours sincerely

 

 

Ian Miller

MINE HOST

P.S. Dress is casual!

 

from Winston Marsh's Business Marketing, March 2011

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