Letter of the Month

 

Remember being a watermelon?

Next time you see a watermelon, think what your Mum went through to bring you into this big, bad world.

And really, that's just the start of it.

What about all the times you nicked change out of her purse and she politely pretended not to notice? (Here's a tip, maybe CLOSE the purse afterwards).

What about all the times she drove you to sporting events with the hope that you would one day make millions like Roger Federer ....only to see you toss it in when you discovered boys, girls, alcohol or illegal drugs?

What about all the times she calmed your father down when you came home late, drunk or accompanied by Police Officers?

But you know what the best thing is about Mum's? They don't care about all that!

A smile, a peck on the cheek, a muttered 'I love you' and all of a sudden the slate is clean. You are as innocent as the day you were born (unless you were a breach birth - my Mum still looks at me and winces).

So you know where this is headed right? Imagine how 'in the good books' you'll be when you rock up to Mum's place with some cool flowers and a whole lot more on Mother's Day. You see, we've got a cracking special just for Mum that will make her think that that watermelon was worth it after all.

First, there's a gorgeous bouquet (or lush posy) of flowers made with love. Next, there's a nice glass vase to pop them in so it's real easy for Mum. Then, there's a beautifully packaged box of a dozen macaroons from Nadine Ingram & Cookie Couture. Or if it just has to be chocolate, swap the macaroons for Nadine's signature chocolate flourless cake.

And just at that point when Mum thinks it can't get any better, you hand over a very special bottle of bubbles, the Logan "M" Cuvee (that we've actually thrown in for free!), even though it's a 35$ bottle of bubbles and considered by plenty of those boring wineheads to be one of Australia's finest bottles of sparkling.

Now imagine if you turn up with ALL THAT and your brother/sister turns up with a bunch they bought from the servo down the road.......all I'm saying is, don't think these kind of things aren't considered when the will is drawn up..........

 

The Watermelon

The Flowers The Macaroons The Cake The Bubbles
This is a (little) picture of the bouquet. But there's nothing (little) about the real thing. But maybe Mum likes (little)? That's when you choose a posy. It's very BIG on style, just like Mum.
Quite simply these ones by Cookie Couture are Sydney's best. Make sure Mum makes an iron clad, not to be broken deal to share 'em round before you hand them over.
Nadine's Flourless Chocolate Cake. Rich. And Divine. And Decadent. Made for sharing. Choose the cake. Or the macaroons in the Watermelon Special. Or for 35$ more have your macaroons and eat your cake too!
Logan "M" Cuvee. Very fancy. Give it the Pepsi challenge against the french stuff and watch the frogs blush. Oh, make sure you tell Mum it's a gift from us - she should love us just as much as she loves you.

So there you have it.

The flowers + the vase + the macaroons (or chocolate cake) + the bubbles. Choose the posy with the extras and you'll only pay $140 saving $35 as we're giving Mum the fizz. Or make it the bouquet and the extras and it'll be $165 a saving of $35 here too. You can order by responding to this email, on-line (just choose posy or bouquet, note Watermelon Special in Special Request and select other amount $140 (posy) or $165 (bouquet). Or, over the phone 02 9566 1999 for Annandale, 02 9958 8666 for Castlecrag. And here's the big thing - the cakes and macaroons are made to order so the cut-off for orders is this Thursday (Mother's Day is this Sunday after all!) Of course we're open all weekend at Annandale and at Castlecrag and if you need us to we'll be delivering to Sydney's finest Mum's in the pink big van on Friday, Saturday and Sunday.

Happy Mother's Day.

 

 

from Winston Marsh's Business Marketing, June 2010

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